Tag Archives: TV

Top Innovations: Xiaomi Unveils “Mi TV LUX”, World’s First Transparent TV For Mass Consumer Market

Beijing, CHINA, Aug 11, 2020: Mi TV LUX Transparent Edition is the world’s first mass-produced transparent TV. With an edge-to-edge transparent self-luminous display transmitting images that seem to be suspended in the air, this TV ushers in a new way to consume visual content previously only seen in science fiction films.

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Mi TV LUX Transparent Edition offers a perfect combination of cutting-edge display technology and exquisite industrial design. For Xiaomi, it is also a major exploration of future TV forms. When Mi TV LUX Transparent Edition is turned off, it looks like a mere glass display. The pictures it displays seem to be floating in the air, merging the virtual and the real to bring an unprecedented visual experience.

Unlike traditional TVs that come with a back panel, Mi TV LUX Transparent Edition creatively embeds all the processing units in its base stand, preserving the compact shape of the screen and in the meantime brings about countless technical challenges.

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Morning News Podcast: Race For Covid-19 Vaccine, Swing States & Fall TV

Axios TodayThe U.K. and China made big news with promising results in vaccine development for the coronavirus — the US, Russia and at least five other countries are also working on possible vaccines. 

But for a vaccine to work effectively, these countries should be working together. Instead, they’re clashing. Countries like the US and Canada have even accused Russia of stealing our vaccine research. Plus:

  • Pennsylvania, Wisconsin, North Carolina and Georgia are all swing states at the center of the 2020 voting crisis.
  • And, how the virus will wreak havoc on your fall TV lineup.

Guests: Axios’ Dave Lawler, Stef Kight, and Sara Fischer

Wildlife Entertainment: “Spy In The Wild 2” Series – “Hilarious” (PBS Nature)

Travel to the Northern Hemisphere, where the spy creatures learn how animals move, feed and fight. “Spy in the Wild 2 – Episode 2: The North“ premieres Wednesday, May 6, at 8/7c.

The spy creatures infiltrate a hippo pod, a gorilla sanctuary and the world of pygmy elephants. “Spy in the Wild 2 – Episode 1: The Tropics“ premieres Wednesday, April 29, at 8/7c.

Documentaries: “Natalie Wood – What Remains Behind” On HBO (May 5)

The greatest roles of her life were behind the scenes. Natalie Wood: What Remains Behind is an intimate portrait of actor Natalie Wood’s life and career, told through the eyes of her daughter Natasha Gregson Wagner and others who knew her best. The film celebrates the woman behind the iconic imagery and explores the compelling details of Wood’s personal life and illustrious career that are often overshadowed by her tragic death.

The documentary premieres May 5th at 9pm on HBO.

Interviews: 73-Year Old TV Producer Dick Wolf, “Law & Order” Creator (Video)

University of California Television UCTV LogoThe narrative engine of Hill Street Blues, lessons in brevity from writing for advertising, and structural differences between Law & Order and Law & Order: SVU arise in this conversation between executive producer/writer Dick Wolf and Carsey-Wolf Center director Patrice Petro. In this video, Wolf describes his first experiences in a TV writing room and the foundations of the record-breaking run of Law & Order: SVU. Recorded on 02/06/2020.

Richard Anthony Wolf (born December 20, 1946) is an American television producer, best known as the creator and executive producer of the Law & Order franchise. Since 1990, the franchise has included six police/courtroom dramas and four international spinoffs.

New Series Trailer: “The English Game” From “Downton Abbey” Creator Julian Fellowes (Mar 20)

From “Downton Abbey” creator and “Gosford Park” writer Julian Fellowes. Based on true events, this 19th century drama follows two footballers on opposite sides of a class divide who changed the game — and England — forever. The English Game arrives on Netflix March 20.

Media Infographics: “Radio’s Unparalleled Reach” In U.S. (Statista)

Radio's Unparalleled Reach Infographic Statista.com

With all the talk about digital media, it’s easy to forget how powerful traditional media such as radio and television still are. Radio in particular rarely gets credited for what it still is: a true mass medium. According to Nielsen, radio even trumps TV in terms of its weekly reach.

According to Nielsen’s measurements, far more than 200 million Americans aged 18 and older listen to the radio at least once a week, equaling a reach of 92 percent of the adult population. Television came in a close second with a weekly reach of 86 percent, while 80 percent of U.S. adults now use apps or browse the web on a smartphone in any given week.

While radio does win in terms of sheer reach, TV remains unparalleled with respect to average daily usage. According to Nielsen’s measurements, U.S. adults spend an average of 4 hours and 27 minutes a day watching TV (live and time-shifted), which is more than 2.5 times the amount of time they listen to the radio (1h 42m).

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Best TV Ads Of 2019: Ryan Reynolds “Aviation Gin” Parody Ads Are “Brilliant Marketing” (Videos)

From a Marketing Land online article:

Soon after the spot aired, actor and liquor brand owner Ryan Reynolds cashed in on the drama – and marketers everywhere scrambled to pick their jaws up off the floor. The ad spot for Ryan Reynold’s liquor brand, Aviation Gin, cast the same actress from the Peloton ad — in a sequel that tells the story of where the Peloton Woman is now. Spoiler: She’s downing Aviation Gin in a bar with two friends, wallowing in the aftermath of Peloton’s ill-conceived commercial. We’ll toast to that.

It’s the holiday ad that caught fire for all the wrong reasons: A young, seemingly fit woman is gifted a Peloton stationary bike (presumably by her husband) and proceeds to vlog her fitness journey over the course of a year.

The ad, produced by creative agency Mekanism, went viral almost immediately, sparking criticism about Peloton’s unhealthy depictions of body image and marriage – not to mention the “Peloton Woman’s” concerning expressions (which some have quipped resembles a face of fear). Naturally, Twitter users couldn’t contain themselves, dragging the cringe-worthy campaign with labels like sexist, elitist, and entirely unrealistic.

To read more: https://marketingland.com/how-the-peloton-woman-in-aviation-gins-ad-will-be-a-case-study-on-marketing-genius-for-years-to-come-272503