Tag Archives: TV

Media Infographics: “Radio’s Unparalleled Reach” In U.S. (Statista)

Radio's Unparalleled Reach Infographic Statista.com

With all the talk about digital media, it’s easy to forget how powerful traditional media such as radio and television still are. Radio in particular rarely gets credited for what it still is: a true mass medium. According to Nielsen, radio even trumps TV in terms of its weekly reach.

According to Nielsen’s measurements, far more than 200 million Americans aged 18 and older listen to the radio at least once a week, equaling a reach of 92 percent of the adult population. Television came in a close second with a weekly reach of 86 percent, while 80 percent of U.S. adults now use apps or browse the web on a smartphone in any given week.

While radio does win in terms of sheer reach, TV remains unparalleled with respect to average daily usage. According to Nielsen’s measurements, U.S. adults spend an average of 4 hours and 27 minutes a day watching TV (live and time-shifted), which is more than 2.5 times the amount of time they listen to the radio (1h 42m).

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Best TV Ads Of 2019: Ryan Reynolds “Aviation Gin” Parody Ads Are “Brilliant Marketing” (Videos)

From a Marketing Land online article:

Soon after the spot aired, actor and liquor brand owner Ryan Reynolds cashed in on the drama – and marketers everywhere scrambled to pick their jaws up off the floor. The ad spot for Ryan Reynold’s liquor brand, Aviation Gin, cast the same actress from the Peloton ad — in a sequel that tells the story of where the Peloton Woman is now. Spoiler: She’s downing Aviation Gin in a bar with two friends, wallowing in the aftermath of Peloton’s ill-conceived commercial. We’ll toast to that.

It’s the holiday ad that caught fire for all the wrong reasons: A young, seemingly fit woman is gifted a Peloton stationary bike (presumably by her husband) and proceeds to vlog her fitness journey over the course of a year.

The ad, produced by creative agency Mekanism, went viral almost immediately, sparking criticism about Peloton’s unhealthy depictions of body image and marriage – not to mention the “Peloton Woman’s” concerning expressions (which some have quipped resembles a face of fear). Naturally, Twitter users couldn’t contain themselves, dragging the cringe-worthy campaign with labels like sexist, elitist, and entirely unrealistic.

To read more: https://marketingland.com/how-the-peloton-woman-in-aviation-gins-ad-will-be-a-case-study-on-marketing-genius-for-years-to-come-272503