Tag Archives: Consumer Products

Technology: Ikea Is “Picking Winners, Setting Trends” In Smart Home Market (The Verge Video)

For seven years, Ikea has treated the smart home as a hobby. That’s changing now that Björn Block’s Home Smart division has been promoted to the same importance as Living Room, Bedroom, and all the other Ikea businesses that have come to define the company.

Ikea faces the challenge of teaming up with Google, Amazon, Apple, and other tech giants while also battling them for primacy in the home.

Read the full feature here: http://bit.ly/38VyVH9

Trends In Food: Rising Number Of Consumers Eat Salty Snacks For Lunch, Dinner (Even Breakfast)

From an Innova Market Insights online release:

Innova Market InsightsAccording to a report from Innova Market Insights, snacking has already become an all-day habit in the States. While 46% of consumers eat salty snacks between-meals in the afternoon and 37% in the evening, more consumers are also replacing traditional meals with quicker bites. The numbers of consumers who are consuming salty snacks at lunchtime (23%), dinner (17%) and even breakfast (8%) are on the increase.

“Enjoyment is still a very strong driver behind snacks purchase,” says Lu Ann Williams, Head of Innovation at Innova Market Insights. “When asked why they buy salty snacks, 40% of Americans named taste and a further 22% said it was to treat or reward themselves, so innovators need to balance nutrition and taste to ensure that salty snacks remain competitive for all snacking occasions.”

To read more: https://www.innovamarketinsights.com/americans-want-snackable-nutrition/

Beverage Podcasts: As Beer Sales Slow, Coors And Budweiser Up Attacks Against Each Other (WSJ)

A 2019 Super Bowl ad kicked off a showdown between the maker of Bud Light and the maker of Coors Light. WSJ’s Jennifer Maloney explains how that standoff has led to accusations of corporate espionage, two lawsuits and questions about the future of the beer industry.

 

Consumer Surveys: Only 30% Of Baby Boomers Use Online Grocery Services

From a Chain Store Age online release:

Chain Store Age CoverAccording to a recent survey of 1,000 U.S. consumers from advertising platform Criteo, 48% of millennial and Gen Z respondents use online grocery delivery services, compared to 37% of Gen X respondents and only 30% of baby boomer respondents. 

Baby boomers are much less likely than younger consumers to participate in a particular omnichannel grocery activity.

Results for browsing multiple sites to read product reviews are essentially the same across generations. But Gen X consumers are much more likely to browse multiple sites if a product they want is unavailable (37%) than Gen Z/millennial (28%) or baby boomer/silent generation consumers (22%). And more than half (51%) of baby boomer/silent generation consumers will browse multiple sites for none of these reasons, compared to 27% of Gen X and 15% of Gen Z/millennial consumers.

To read more: https://chainstoreage.com/survey-boomers-dont-say-ok-grocery-service

New Consumer Websites: “PureMarket” Rates Items For Purity, Efficacy, Accuracy And Nutrition

From a FoodDive online review:

PureMarketPure Market is offering consumers a chance to purchase products that have already been pre-graded in an effort to provide transparency and save time. Although the service just launched, it has reviewed the chemical compositions of several thousand products, with 805 in the food category and another 125 in beverages.

The service rates products in terms of purity, efficacy, accuracy and nutrition. Purity tests the level of contaminants in a product. Efficacy rates how well a product delivers on the promises on its label. Accuracy refers to the contents of the product being consistent with those on the label. Nutrition evaluates the ratio of “good stuff” to “bad stuff,” according to the website.

To read more: https://www.fooddive.com/news/will-consumers-use-a-new-site-grading-food-on-label-accuracy/566391/