Tag Archives: Consumers

Technology: Ikea Is “Picking Winners, Setting Trends” In Smart Home Market (The Verge Video)

For seven years, Ikea has treated the smart home as a hobby. That’s changing now that Björn Block’s Home Smart division has been promoted to the same importance as Living Room, Bedroom, and all the other Ikea businesses that have come to define the company.

Ikea faces the challenge of teaming up with Google, Amazon, Apple, and other tech giants while also battling them for primacy in the home.

Read the full feature here: http://bit.ly/38VyVH9

Trends In Food: Rising Number Of Consumers Eat Salty Snacks For Lunch, Dinner (Even Breakfast)

From an Innova Market Insights online release:

Innova Market InsightsAccording to a report from Innova Market Insights, snacking has already become an all-day habit in the States. While 46% of consumers eat salty snacks between-meals in the afternoon and 37% in the evening, more consumers are also replacing traditional meals with quicker bites. The numbers of consumers who are consuming salty snacks at lunchtime (23%), dinner (17%) and even breakfast (8%) are on the increase.

“Enjoyment is still a very strong driver behind snacks purchase,” says Lu Ann Williams, Head of Innovation at Innova Market Insights. “When asked why they buy salty snacks, 40% of Americans named taste and a further 22% said it was to treat or reward themselves, so innovators need to balance nutrition and taste to ensure that salty snacks remain competitive for all snacking occasions.”

To read more: https://www.innovamarketinsights.com/americans-want-snackable-nutrition/