Tag Archives: Consumers

Marketing & Short Films: “The Art Of Hosting” By Monocle & LG Signature

Monocle Films and LG Signature are featuring a five-part “The art of hosting” series.

Setting the mood for an evening of drinks and dinner is best achieved through the careful lighting of one’s surroundings. Javier Marset – co-owner of Catalan lighting company, Marset – favours the low glow of directional illumination and a casual atmosphere to put guests at ease when visiting his modern retreat in the mountains.

The first step in hosting is putting together a guest list: a delicate operation that requires diplomacy and some social engineering. Daphné Hézard, founder and editor in chief of Regain magazine – a French journal about countryside, agriculture and farming – takes an editorial approach by drawing up a large list and whittling it down to an ideal collection of diverse personalities.

Health & Design: The New “Touchless Products” To Limit Spread Of Germs

The importance of touchless bathroom and kitchen products during the coronavirus pandemic is highlighted in this video interview with Patrick Speck from Grohe, as part of the brands takeover of Virtual Design Festival Today.

Speck is the the vice president of design consumer experience for the EMENA region of Japanese water technology brand Lixil, which is the parent company of bathroom and kitchen brand Grohe. Speck told Dezeen that following the coronavirus pandemic, the brand has seen an increased demand for products that limit the spread of germs and diseases.

“With the increased demand for hygiene we’re having right now, we know that to minimise the risk of spreading germs and also cross contamination, we need to reduce contact with any surface as much as we can,” Speck explained in the video. According to Speck, the solution could be touchless products such as faucets and toilets that rely on sensor technology.

Read more on Dezeen: http://www.dezeen.com/vdf

Technology: Ikea Is “Picking Winners, Setting Trends” In Smart Home Market (The Verge Video)

For seven years, Ikea has treated the smart home as a hobby. That’s changing now that Björn Block’s Home Smart division has been promoted to the same importance as Living Room, Bedroom, and all the other Ikea businesses that have come to define the company.

Ikea faces the challenge of teaming up with Google, Amazon, Apple, and other tech giants while also battling them for primacy in the home.

Read the full feature here: http://bit.ly/38VyVH9

Trends In Food: Rising Number Of Consumers Eat Salty Snacks For Lunch, Dinner (Even Breakfast)

From an Innova Market Insights online release:

Innova Market InsightsAccording to a report from Innova Market Insights, snacking has already become an all-day habit in the States. While 46% of consumers eat salty snacks between-meals in the afternoon and 37% in the evening, more consumers are also replacing traditional meals with quicker bites. The numbers of consumers who are consuming salty snacks at lunchtime (23%), dinner (17%) and even breakfast (8%) are on the increase.

“Enjoyment is still a very strong driver behind snacks purchase,” says Lu Ann Williams, Head of Innovation at Innova Market Insights. “When asked why they buy salty snacks, 40% of Americans named taste and a further 22% said it was to treat or reward themselves, so innovators need to balance nutrition and taste to ensure that salty snacks remain competitive for all snacking occasions.”

To read more: https://www.innovamarketinsights.com/americans-want-snackable-nutrition/