Moncocle.com spoke with Tom Geismar, founding partner of Chermayeff & Geismar, one of the top graphic design agencies in the world and the man responsible for the marketing of Pan Am in the 1950’s, 60’s and 70’s.
From the Chermayeff & Geismar website:
The most important aspect of the identity design for Pan Am was to suggest that the name of the airline be changed to “Pan Am” from the long and cumbersome “Pan American World Airways.” The Pan Am logotype in capitals and lower-case letters was also adopted with an accompanying world symbol.
In addition to the corporate identity, our firm designed comprehensive graphics for the airline, including a poster campaign and the menus for the inaugural flight of the Boeing 747.
The real California, though, the California of immigrant dreams that break and get reborn, of lives as they turn out not as they are planned, is the California of the eucalyptus.
Like his friend John Muir, Lukens believed that California desperately needed more forests. Since the mid-19th century forests, and their loss, had been the principal focus of conservationist thought in America. According to Jared Farmer, who traces the history of the eucalyptus in California in “Trees in Paradise” (2013), Lukens and Muir were particularly keen on growing forests as a way to provide water—always a key to power in the state. Trees brought rain and captured fog and moisture; without forests, the men feared the state’s great cities would dry up.
Along with the images of the band at work and play, Wyman includes remarkable images of those along for the ride, from John Lennon, Eric Clapton, David Bowie and Iggy Pop to John Belushi and Dan Aykroyd. To accompany his photographs, Wyman offers up wonderful insights, anecdotes and behind-the-photo stories, giving all us a front-row seat and backstage pass to what it was like to be there, as music history was made as a member of The Rolling Stones.
Between 1955 and 1959, America’s prime-time television schedule became dominated by quiz shows.
“…I am almost more interested in the paintings I didn’t get! I wish I could do a small photo exhibition of all the works that we failed to get. Of the early titans, we have two important ones, Giotto and Cimabue, but we don’t have Duccio, the third master of the birth of painting in Europe, if I may say. There was one in the Stoclet collection in Brussels, that we were following through dealer friends, but finally it was purchased by the Met. Also Velázquez, our biggest weakness!”
Today, Monday December 16, marks 75 years since the beginning of one of World War II’s most savage battles. In December 1944, the Nazi army surprised U.S. and Allied forces in the frozen forests of Belgium. Badly outnumbered, the U.S. lost 10,000 soldiers amid frigid conditions in the war’s deadliest conflict. John Yang reports on the commemoration of what became known as the Battle of the Bulge.
The Toulousain Charles Dantzig wrote, ‘I find the Marseillais tiresome, especially those who, as soon as you speak to them, start to bang on about the uniqueness of being Marseillais, adding with a particular sort of whining machismo that no one likes them and everyone defames them. Their humour is nothing more than pitiable braggadocio.’ Régis Jauffret, who grew up there, is pithier: ‘Marseille is a tragic city. It formed my imagination.’ (It’s an imagination of peerless bleakness.)
Nicholas Hewitt died in March, less than a month after completing the text of Wicked City. It’s a fine monument to his curiosity, compendious knowledge, resourcefulness and measured enthusiasm. He calls it ‘a series of snapshots’, which is perhaps too modest. If they are snapshots, they have been photoshopped and retouched to accord with his vision of the city and its well-rehearsed mythology of outsiderdom and exceptionalism, edginess and banditry. And his aspiration to explore Marseille’s hold on the ‘nation’s imagination’ is also too modest. The ‘international imagination’ would be more apt.
Melvyn Bragg and guests discuss the history and social impact of coffee. From its origins in Ethiopia, coffea arabica spread through the Ottoman Empire before reaching Western Europe where, in the 17th century, coffee houses were becoming established.
Boomers Daily 