THE NEW YORK TIMES MAGAZINE (July 2, 2023) –
In this week’s cover story, Lynsey Addario takes us to a Ukrainian town where an 11-year-old is navigating a childhood transformed by war. Plus, a profile of the Christian pop star Marcos Witt and an investigation into how federal law targets thousands of women on anti-addiction medications.
A Boy’s Life on the Front Lines
In a Ukrainian town, an 11-year-old navigates a childhood transformed by war.
In a town near the Eastern front lines of the Donbas region of Ukraine, an 11-year-old boy named Yegor’s days were as predictable as they could be, given the unpredictability of war.
A.I. and TV Ads Were Made for Each Other
A string of uncanny videos show what generative A.I. and advertising have in common: They chew up the cultural subconscious and spit it back at us.
By Mac Schwerin
Even if I didn’t work in advertising, I would be a connoisseur of commercials. You’re probably one, too. Think of all the tropes you’ve ingested over the years — the forest-green hatchbacks conquering rugged Western landscapes, the miles of mozzarella stretched by major pizza chains. These are the images that let you know what kind of pitch you’re watching, so you won’t be confused when the brand shows up.
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