With more than 1.9 billion drinks served every day Coca-Cola is one of the world’s largest beverage companies. From its humble beginnings selling a single product at a drugstore for 5 cents a glass, the company now has a roster of 200 brands that includes Coke, Fanta, and Sprite. But with health and wellness trends on the rise, the company has been forced to pivot. So after 135-years in business, can the soft drink giant stay on top? And what will the secular decline of sugar-sweetened beverages in the U.S. mean for the future of Coca-Cola?
“It may be good for you,” says Dariush Mozaffarian, dean of the Friedman School of Nutrition Science and Policy at Tufts University. “I think we can say with good certainty it’s not bad for you.” (Additives are another story.)
After the link appeared between coffee intake and a reduced risk of heart failure in the Framingham data, Kao confirmed the result by using the algorithm to correctly predict the relationship between coffee intake and heart failure in two other respected data sets. Kosorok describes the approach as “thoughtful” and says that it “seems like pretty good evidence.”
Should you drink coffee? If so, how much? These seem like questions that a society able to create vaccines for a new respiratory virus within a year should have no trouble answering. And yet the scientific literature on coffee illustrates a frustration that readers, not to mention plenty of researchers, have with nutrition studies: The conclusions are always changing, and they frequently contradict one another.
Tea is deeply rooted in many cultures. It tends to be more than just a beverage in countries around the world, but a moment of togetherness and connection. From the very first cup of tea, dating back to ancient China in 2732 BC, tea and tea culture have impacted the very way countries socialize. There are many rituals and traditions for tea as well as many different types. From Taiwan’s bubble tea to Argentina’s yerba mate, we look at TK ways teas are enjoyed around the world.
Domestic sales of craft beers have grown to more than $27 billion annually, representing about a quarter of the American beer market. “Sunday Morning” producer Sara Kugel talked with Marcus Doucet, who opened Manchester, N.H.’s Backyard Brewery, one of more than 7,000 craft breweries in the U.S.
From an Imbibeinc.com online release:
Omega-3s have a variety of health benefits that consumers want. Consuming omega-3s is suggested to help fight against depression, anxiety, mental decline and heart disease as well as promote brain health during early child development. Expect several omega-3 enhanced beverages in 2020.
Many consumers are reducing their intake of beverages once lauded for having nutrient benefits like orange juice and dairy milk, so there’s a lot of opportunity for brands to fortify products with vitamins and minerals. Expect to see beverages fortified with zinc, calcium, potassium, sodium, and vitamins B-12, C, and D.
Awareness about the advantages of a healthy microbiome for overall health has increased significantly over the last decade. Since prebiotics and probiotics both play an important role in maintaining a healthy gut, expect several launches of synbiotic beverages (i.e. have prebiotics and probiotics).
BOTANY AT THE BAR
A 2019 Super Bowl ad kicked off a showdown between the maker of Bud Light and the maker of Coors Light. WSJ’s Jennifer Maloney explains how that standoff has led to accusations of corporate espionage, two lawsuits and questions about the future of the beer industry.