With more than 1.9 billion drinks served every day Coca-Cola is one of the world’s largest beverage companies. From its humble beginnings selling a single product at a drugstore for 5 cents a glass, the company now has a roster of 200 brands that includes Coke, Fanta, and Sprite. But with health and wellness trends on the rise, the company has been forced to pivot. So after 135-years in business, can the soft drink giant stay on top? And what will the secular decline of sugar-sweetened beverages in the U.S. mean for the future of Coca-Cola?
Monocle 24’s “The Entrepreneurs”: Tim Warrillow is the co-founder and CEO of Fever-Tree, the premium drinks and mixers brand he launched with Charles Rolls in 2005. As you’ll hear, the pair went to the ends of the Earth to find the best ingredients possible.
Plus: Black Tomato co-founder, Tom Marchant, discusses the future of luxury travel.
Public health experts think Covid-19 risk is lower outside, and restaurateurs want to fill tables. It’s an easy solution—except for all the hard parts.
“In a restaurant operating on the typical dining model of table service, I have not yet seen a case where outdoor seating would make up for the amount of lost indoor seating due to distancing,” Boor says. “Even the ones that come close require some pretty big assumptions about making that outdoor seating usable, like building something like wind screens and heating elements.” Few cities in the US have year-round pleasant weather in the evenings, whether that’s because of heat, humidity, cold, or rain. So restaurants trying to expand their borders are going to have to build some kind of nimbus of infrastructure to minimize the picnic-in-the-rain vibe. Of course, the more enclosed an outdoor space is, the more it is like an indoor space—with all the concomitant risks.