CNBC – Anheuser-Busch InBev is the world’s largest brewer with 500 brands in more than 100 countries. In 2016, Flemish Interbrew and Brazilian Ambev, together known as InBev, merged with the American legacy company Anheuser-Busch, which ultimately brought AB under the leadership of 3G Capital.
3G Capital is a Brazilian-American global investment firm whose tactics include an aggressive, and at times controversial, cost-cutting strategy. AB InBev’s longtime priority of aggressive acquisitions has been coupled with a focus on profit and price per barrel rather than volume share. Premiumization and expanding beyond beer continue to be winning strategies. In 2021, the company amassed $54.3 billion in revenue with 169,000 employees worldwide. As overall beer consumption has declined, AB InBev has transformed from merely a beer company to the largest beverage company in the world.
7 million liters of beer are drunk on average during Munich’s Oktoberfest . A tough job for the waiters who are serving the tables in the festival tents. Especially, if you’re an absolute beginner like Euromaxx reporter Brant Dennis. His challenge: to work as a server for one day, carrying 10 one-liter-mugs of beer at a time like the pros. Will he make it?
Following a two-year break, Munich’s Oktoberfest is back! Dhruv Rathee and partner Juli visit the world’s largest Volksfest. The 17-day event kicks off with the traditional ‘parade of Wiesn landlords and breweries”.
Video timeline: 0:00 Intro 0:47 What is the Oktoberfest? 1:48 Parade of Wiesn landlords and breweries 2:58 A brief history of the Oktoberfest 3:39 Getting there 4:50 Dirndl and lederhosen 5:52 O’zaft is! – the opening tradition 7:10 Beer tents 8:28 Food 10:17 Rides and attractions 11:29 Tips for families
Dressed in their dirndls and lederhosen, they explore the many rides and attractions on the Wiesn – the field where it all takes place. Along with sampling some culinary delights, they of course have to drop in to one of the famous beer tents.
Brussels! We’re back with the Attaché “Classic” format for this one. Brussels, an unappreciated city on so many levels, this Belgian capital has so much to offer.
Great food like frites, Belgian waffles, and of course Belgian beer, but also Brussels is home to amazing architecture, a solid public transport system, and layers and layers of fascination. We take a deep dive in Belgium’s political centre and put some of those long-standing Brussels stereotypes to bed.
The City of Brussels is the largest municipality and historical centre of the Brussels-Capital Region, as well as the capital of Belgium. It is also the administrative centre of the European Union, and is thus often dubbed, along with the region, the EU’s capital city.
Domestic sales of craft beers have grown to more than $27 billion annually, representing about a quarter of the American beer market. “Sunday Morning” producer Sara Kugel talked with Marcus Doucet, who opened Manchester, N.H.’s Backyard Brewery, one of more than 7,000 craft breweries in the U.S.