Moncocle.com spoke with Tom Geismar, founding partner of Chermayeff & Geismar, one of the top graphic design agencies in the world and the man responsible for the marketing of Pan Am in the 1950’s, 60’s and 70’s.
From the Chermayeff & Geismar website:
The most important aspect of the identity design for Pan Am was to suggest that the name of the airline be changed to “Pan Am” from the long and cumbersome “Pan American World Airways.” The Pan Am logotype in capitals and lower-case letters was also adopted with an accompanying world symbol.
In addition to the corporate identity, our firm designed comprehensive graphics for the airline, including a poster campaign and the menus for the inaugural flight of the Boeing 747.
In the middle ages, Heidelberg castle was a center of learning, the birthplace of the first university in Germany. Today, it’s a birthplace of a different kind: peregrine falcons.
The book features eleven curated neighborhood destination walks–guiding the reader through the energetic New York streets, passing restaurants and coffee shops, historical sights, museums and galleries, parks, and the kind of authentic and timeless sites that one hopes to find when imagining the city. Interwoven throughout are insider guides on how to eat like a New Yorker; explore the city’s most beautiful parks and gardens; navigate transit via ferry, subway, and bike; visit some of NYC’s most iconic TV and film locations.
Located in Bordeaux’s former submarine base, the BASSINS DE LUMIÈRES will present monumental immersive digital exhibitions devoted to the major artists in the history of art and contemporary art. The submarine base’s surface area is three times the size of that of the Carrières de Lumières in Les Baux-de-Provence and five times that of the Atelier des Lumières in Paris.
Vincent van Gogh (1853-1890) is one of the world’s most loved artists. His paintings, drawings and letters inspire people of all ages. His work can be admired in numerous museums around the world. Many places where the artist lived and worked can be visited, from the Netherlands to the South of France. About 25 organisations and museums in the Netherlands, Belgium and France have joined forces under the name Van Gogh Europe. Together they are actively engaged in maintaining and promoting Van Gogh’s heritage.
In 1924, Hulda and Gottlieb Zumsteg took over the erstwhile “Hôtel de la Couronne” on Rämistrasse 4, at the corner of Bellevue in Zurich. They reopened as the Restaurant Kronenhalle. Under the skilled management of restaurateur Hulda Zumsteg it soon became the meeting point of writers and artists.
The restaurant became popular with the local establishment and names such as Coco Chanel, Yves Saint Laurent, Pablo Picasso, Alberto Giacometti, James Joyce, Richard Strauss, Max Frisch and Friedrich Dürrenmatt also graced the guest list. The Kronenhalle owes as much to its renowned guests as to Gustav Zumsteg, Hulda’s son, who followed in his mother’s footsteps, while putting his own inimitable stamp on it. His passion for art contributed to the Kronenhalle’s considerable prominence. Since 2005, his estate is being administered by the Hulda und Gustav Zumsteg foundation according to his last will.
Boomers Daily 