The Wall Street Journal created dozens of automated accounts that watched hundreds of thousands of videos to reveal how the social network knows you so well A Wall Street Journal investigation found that TikTok only needs one important piece of information to figure out what you want: the amount of time you linger over a piece of content. Every second you hesitate or rewatch, the app is tracking you. Photo illustration: Laura Kammermann/The Wall Street Journal
TikTok is becoming a popular forum for Gen-Z and Millennials to learn about entrepreneurship and making money. To find out more, WSJ spoke with three TikTokers who are attracting large audiences that support their thriving online businesses.
The Chinese-owned app TikTok has been labelled a national-security threat by the U.S., but it’s not unique in the data it collects. WSJ explains why countries are building digital walls and treating user data like a sovereign asset, and how that could change our tech.
Walmart’s potential deal with TikTok may not only change the retail giant, it could reshape how Americans shop online. Video commerce, which allows users to shop while they watch viral videos, is already wildly popular in other countries.