Tag Archives: Marketing

Analysis: How Will Fossil Watches Survive? (Video)

The global watchmaking industry has changed since the introduction of the smartphone and as demand for fitness trackers and smartwatches grow. Legacy watchmakers, like Fossil, have had to adapt and give customers new reasons to keep timepieces on their wrists. The company has been planning for the future by bringing its own smartwatches to market, initiating a multi-year turnaround plan and focusing on growing markets in China and India. But will that be enough?

Social Media: ‘Tik Tok As A Platform For Business’

TikTok is becoming a popular forum for Gen-Z and Millennials to learn about entrepreneurship and making money. To find out more, WSJ spoke with three TikTokers who are attracting large audiences that support their thriving online businesses.

Entertainment: “The Art Of Hosting” – London

Monocle FilmsBringing guests into the kitchen is an ideal way to involve them. Bertie de Rougemont – founder of London’s chicest catering company, Cellar Society – certainly knows a thing or two about hosting. When he’s entertaining for friends, de Rougemont favours the smell of home cooking and perfectly chilled cocktails to get them in the mood. The InstaView™ Door-in-Door® display on the LG SIGNATURE Refrigerator also adds some drama when entertaining in the kitchen – once experienced there is no going back. Find out how to become the consummate host with LG SIGNATURE in our five-part “The art of hosting” series.

Marketing & Short Films: “The Art Of Hosting” By Monocle & LG Signature

Monocle Films and LG Signature are featuring a five-part “The art of hosting” series.

Setting the mood for an evening of drinks and dinner is best achieved through the careful lighting of one’s surroundings. Javier Marset – co-owner of Catalan lighting company, Marset – favours the low glow of directional illumination and a casual atmosphere to put guests at ease when visiting his modern retreat in the mountains.

The first step in hosting is putting together a guest list: a delicate operation that requires diplomacy and some social engineering. Daphné Hézard, founder and editor in chief of Regain magazine – a French journal about countryside, agriculture and farming – takes an editorial approach by drawing up a large list and whittling it down to an ideal collection of diverse personalities.

Super Bowl Ads: Planters To Kill Off 114-Year Old “Mr. Peanut” (1916 – 2020)

From an AdWeek online article:

AdWeek logo“It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” said Samantha Hess, brand manager for Planters, in a statement. “He will be remembered as the Mr. Peanut in 1950'slegume who always brought people together for nutty adventures and a good time. We encourage fans to tune in to Mr. Peanut’s funeral during the third quarter of the Super Bowl to celebrate his life.”

In a shocking move, Planters, the Kraft-Heinz-owned snack brand, has killed off its iconic mascot in a teaser for its Big Game spot. Mr. Peanut’s untimely demise began with a Nutmobile crash, followed by falling off a cliff and ending in an explosion.

In the 30-second teaser, Mr. Peanut is driving his signature Nutmobile around a winding cliff with actors Matt Walsh (Veep) and Wesley Snipes in the front and back seat, respectively. Walsh spots an armadillo in the road, and Mr. Peanut swerves—right off the cliff.

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History Of Travel: “The Marketing Of Pan Am” From 1950 – 1980 (Podcast)

Monocle 24 - Monocle's House View podcastMoncocle.com spoke with Tom Geismar, founding partner of Chermayeff & Geismar, one of the top graphic design agencies in the world and the man responsible for the marketing of Pan Am in the 1950’s, 60’s and 70’s.

From the Chermayeff & Geismar website:

Chermayeff & Geismar PanAm Travel Posters New ZealandThe most important aspect of the identity design for Pan Am was to suggest that the name of the airline be changed to “Pan Am” from the long and cumbersome “Pan American World Airways.” The Pan Am logotype in capitals and lower-case letters was also adopted with an accompanying world symbol.

In addition to the corporate identity, our firm designed comprehensive graphics for the airline, including a poster campaign and the menus for the inaugural flight of the Boeing 747.

Monocle website

Best TV Ads Of 2019: Ryan Reynolds “Aviation Gin” Parody Ads Are “Brilliant Marketing” (Videos)

From a Marketing Land online article:

Soon after the spot aired, actor and liquor brand owner Ryan Reynolds cashed in on the drama – and marketers everywhere scrambled to pick their jaws up off the floor. The ad spot for Ryan Reynold’s liquor brand, Aviation Gin, cast the same actress from the Peloton ad — in a sequel that tells the story of where the Peloton Woman is now. Spoiler: She’s downing Aviation Gin in a bar with two friends, wallowing in the aftermath of Peloton’s ill-conceived commercial. We’ll toast to that.

It’s the holiday ad that caught fire for all the wrong reasons: A young, seemingly fit woman is gifted a Peloton stationary bike (presumably by her husband) and proceeds to vlog her fitness journey over the course of a year.

The ad, produced by creative agency Mekanism, went viral almost immediately, sparking criticism about Peloton’s unhealthy depictions of body image and marriage – not to mention the “Peloton Woman’s” concerning expressions (which some have quipped resembles a face of fear). Naturally, Twitter users couldn’t contain themselves, dragging the cringe-worthy campaign with labels like sexist, elitist, and entirely unrealistic.

To read more: https://marketingland.com/how-the-peloton-woman-in-aviation-gins-ad-will-be-a-case-study-on-marketing-genius-for-years-to-come-272503