Tag Archives: Online

Consumer Surveys: Only 30% Of Baby Boomers Use Online Grocery Services

From a Chain Store Age online release:

Chain Store Age CoverAccording to a recent survey of 1,000 U.S. consumers from advertising platform Criteo, 48% of millennial and Gen Z respondents use online grocery delivery services, compared to 37% of Gen X respondents and only 30% of baby boomer respondents. 

Baby boomers are much less likely than younger consumers to participate in a particular omnichannel grocery activity.

Results for browsing multiple sites to read product reviews are essentially the same across generations. But Gen X consumers are much more likely to browse multiple sites if a product they want is unavailable (37%) than Gen Z/millennial (28%) or baby boomer/silent generation consumers (22%). And more than half (51%) of baby boomer/silent generation consumers will browse multiple sites for none of these reasons, compared to 27% of Gen X and 15% of Gen Z/millennial consumers.

To read more: https://chainstoreage.com/survey-boomers-dont-say-ok-grocery-service

Online Ads Explained: How Google Operates Its Advertising Machine (Wall Street Journal)

From a Wall Street Journal online article:

In interviews, dozens of publishing and advertising executives said Google is doing just that with an array of interwoven products. Google operates the leading selling and buying tools, and the biggest marketplace where online ad deals happen.

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Overall, Google made $116 billion in advertising revenue last year, a 22% rise from the previous year and 85% of the company’s total revenue. Most of that ad revenue came from Google’s own properties, but the company’s vast role in brokering online ad sales off its own platforms gives it an added level of dominance.

Alphabet Inc. ’s Google is under fire for its dominance in digital advertising, in part because of issues like this. The U.S. Justice Department and state attorneys general are investigating whether Google is abusing its power, including as the dominant broker of digital ad sales across the web. Most of the nearly 130 questions the states asked in a September subpoena were about the inner workings of Google’s ad products and how they interact.

To read more: https://www.wsj.com/articles/how-google-edged-out-rivals-and-built-the-worlds-dominant-ad-machine-a-visual-guide-11573142071?mod=hp_lead_pos8

Boomers Retirement: “Umbrella” Is An Online Home Repair & Services Marketplace For Seniors

From a Pymnts.com posted article:

Umbrella Boomer Community App 65+ Home repairs“Umbrella is an app that’s meant to connect these people with each other, through a marketplace with a membership model. The app lets seniors sign up for “jobs” and provide their services, like mowing a lawn or painting a fence.

The jobs are charged around $20 an hour, and Umbrella keeps $4 of that. The neighbors can choose to make less money, and the difference goes toward cheaper work for lower-income seniors.

Umbrella costs $199 a year to join. The startup was co-founded by CEO Lindsay Ullman and President Sam Gerstenzang. Both worked at Sidewalk Labs previously, among other places.”

Umbrella Boomer Community App 65+

Umbrella website: https://www.askumbrella.com/

To read more on article: https://www.pymnts.com/mobile-applications/2019/community-boomer-app-umbrella-raises-5-million/