From a National Poll on Aging (Univ. of Michigan) online release:
Among older adults age 50–80, 43% had ever reviewed doctor ratings; 14% had reviewed ratings more than once in the past year, 19% had done so once in the past year, and 10% had reviewed ratings more than one year ago.
Among older adults who had looked up doctor ratings within the past year, 65% read reviews of a doctor they were considering, 34% read reviews to find a new doctor, and 31% read reviews for a doctor they had already seen.
Ratings and reviews for nearly everything can be found online these days, including doctors. How are older adults using these ratings in their decisions about choosing doctors? In May 2019, the University of Michigan National Poll on Healthy Aging asked a
national sample of adults age 50–80 about their use and perceptions of online doctor ratings.
ThredUp, which sells brands ranging from American Eagle Outfitters to Burberry, may prove to be a beneficial partner to many retailers. A separate report from Accenture Strategy and Fashion For Good found that recommerce operating margin for the luxury, premium and mid-market sectors was 39%, 28% and 22%, respectively.
According to a recent survey of 1,000 U.S. consumers from advertising platform Criteo, 48% of millennial and Gen Z respondents use online grocery delivery services, compared to 37% of Gen X respondents and only 30% of baby boomer respondents.
Baby boomers are much less likely than younger consumers to participate in a particular omnichannel grocery activity.
Results for browsing multiple sites to read product reviews are essentially the same across generations. But Gen X consumers are much more likely to browse multiple sites if a product they want is unavailable (37%) than Gen Z/millennial (28%) or baby boomer/silent generation consumers (22%). And more than half (51%) of baby boomer/silent generation consumers will browse multiple sites for none of these reasons, compared to 27% of Gen X and 15% of Gen Z/millennial consumers.
In interviews, dozens of publishing and advertising executives said Google is doing just that with an array of interwoven products. Google operates the leading selling and buying tools, and the biggest marketplace where online ad deals happen.
Overall, Google made $116 billion in advertising revenue last year, a 22% rise from the previous year and 85% of the company’s total revenue. Most of that ad revenue came from Google’s own properties, but the company’s vast role in brokering online ad sales off its own platforms gives it an added level of dominance.
Alphabet Inc. ’s Google is under fire for its dominance in digital advertising, in part because of issues like this. The U.S. Justice Department and state attorneys general are investigating whether Google is abusing its power, including as the dominant broker of digital ad sales across the web. Most of the nearly 130 questions the states asked in a September subpoena were about the inner workings of Google’s ad products and how they interact.
“Umbrella is an app that’s meant to connect these people with each other, through a marketplace with a membership model. The app lets seniors sign up for “jobs” and provide their services, like mowing a lawn or painting a fence.
The jobs are charged around $20 an hour, and Umbrella keeps $4 of that. The neighbors can choose to make less money, and the difference goes toward cheaper work for lower-income seniors.
Umbrella costs $199 a year to join. The startup was co-founded by CEO Lindsay Ullman and President Sam Gerstenzang. Both worked at Sidewalk Labs previously, among other places.”