Online Ads Explained: How Google Operates Its Advertising Machine (Wall Street Journal)

From a Wall Street Journal online article:

In interviews, dozens of publishing and advertising executives said Google is doing just that with an array of interwoven products. Google operates the leading selling and buying tools, and the biggest marketplace where online ad deals happen.

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Overall, Google made $116 billion in advertising revenue last year, a 22% rise from the previous year and 85% of the company’s total revenue. Most of that ad revenue came from Google’s own properties, but the company’s vast role in brokering online ad sales off its own platforms gives it an added level of dominance.

Alphabet Inc. ’s Google is under fire for its dominance in digital advertising, in part because of issues like this. The U.S. Justice Department and state attorneys general are investigating whether Google is abusing its power, including as the dominant broker of digital ad sales across the web. Most of the nearly 130 questions the states asked in a September subpoena were about the inner workings of Google’s ad products and how they interact.

To read more: https://www.wsj.com/articles/how-google-edged-out-rivals-and-built-the-worlds-dominant-ad-machine-a-visual-guide-11573142071?mod=hp_lead_pos8

Cinematic Short Films: “The Heartbeats Of Memory” Directed By Nono Ayuso (2019)

Filmed, Edited and Directed by: NONO AYUSO

The Heartbeats Of Memory Cinematic Poem Short Film By NONO AYUSO 2019

The Memory: Roberta Coppa
VO Artist: Chloe Dunn

“It starts with a journey.
Imagine a film that captures every instant
And for each frame, a memory.”

The Heartbeats Of Memory Cinematic Poem Short Film By NONO AYUSO 2019

Music and Sound Design: Paulo Gallo

Grading: Fran Cóndor
Compositing and VFX: Damian Todd
Graphic Design: Nico Ordozgoiti

Shot in Super 8 in Japan. April-June 2019.

The Heartbeats Of Memory Cinematic Poem Short Film By NONO AYUSO 2019

Website: https://nono.film/

Science & Civilization: The Genetic History Of Roman Empire Revealed (Phys.Org)

From a Phys.org online article:

Roman EmpireThere was a massive shift in Roman residents’ ancestry, the researchers found, but that ancestry came primarily from the Eastern Mediterranean and Near East, possibly because of denser populations there relative to the Roman Empire’s western reaches in Europe and Africa.

The next several centuries were full of turmoil: the empire split in two, diseases decimated Rome’s population and a series of invasions befell the city. Those events left a mark on the city’s population, which shifted toward western European ancestry. Later, the rise and reign of the Holy Roman Empire brought an influx of central and northern European ancestry.

Scholars have been studying Rome for hundreds of years, but it still holds some secrets—for instance, relatively little is known about the ancestral origins of the city’s denizens. Now, an international team led by researchers from Stanford University, the University of Vienna and Sapienza University of Rome is filling in the gaps with a genetic history that shows just how much the Eternal City’s populace mirrored its sometimes tumultuous history.

To read more: https://phys.org/news/2019-11-genetic-history-rome.html

Top Political Podcasts: Candidate Pete Buttigieg On Health Care, Taxes And 2020 Campaign (PBS)

Pete Buttigieg PBS Newshour Nov 6 2019Recent polls in early voting states show Pete Buttigieg’s popularity surging among Democratic voters. The mayor of South Bend, Indiana, is now in the top tier of candidates vying for the chance to challenge President Trump in the 2020 presidential election. But with that growing support comes rising scrutiny. Judy Woodruff talks to Buttigieg about health care, taxes and uniting a divided country.

New Art History Books: “A Month In Siena” By HISHAM MATAR Is A “Triumph”

From a Penguin Random House release:

A Month In Siena by Hisham Matar 2019Including beautiful full-color reproductions of the artworks, A Month in Siena is about what occurred between Matar, those paintings, and the city. That month would be an extraordinary period in the writer’s life: an exploration of how art can console and disturb in equal measure, as well as an intimate encounter with a city and its inhabitants. This is a gorgeous meditation on how centuries-old art can illuminate our own inner landscape—current relationships, long-lasting love, grief, intimacy, and solitude—and shed further light on the present world around us.

From the Pulitzer Prize–winning author of The Return comes a profoundly moving contemplation of the relationship between art and life.

Listen to an excerpt below:


 
After finishing his powerful memoir The Return, Hisham Matar, seeking solace and pleasure, traveled to Siena, Italy. Always finding comfort and clarity in great art, Matar immersed himself in eight significant works from the Sienese School of painting, which flourished from the thirteenth to the fifteenth centuries. Artists he had admired throughout his life, including Duccio and Ambrogio Lorenzetti, evoke earlier engagements he’d had with works by Caravaggio and Poussin, and the personal experiences that surrounded those moments.

To read more: https://www.penguinrandomhouse.com/books/609913/a-month-in-siena-by-hisham-matar/

Top New Travel Videos: “Through Our Lens – Mongolia” Directed By Kay Van Huisseling

Director, CreGator, Editor: Kay Van Huisseling 

Through Our Lens Mongolia by Kay Van Huisseling 2019

Hero Traveler’s favorite places to visit and things to do in Mongolia include:

UlaanBatar, Gobi Desert,  Ugly City Eagle Hunters

“Through Our Lens'” celebrates the beauty of a destination through the point of view of one of our spirited creators. Come along with filmmaker and Hero Traveler Contributor Kay Van Huisseling as he takes us on a breathtaking cinematic journey through Mongolia.

Through Our Lens Mongolia by Kay Van Huisseling 2019

Website:  https://www.instagram.com/kayvanhuiss…