The world’s most famous automotive design house, Pininfarina celebrates 90 years of style and innovation with a new exhibition at the MAUTO in Turin, open from May to September.
Founded in 1930, Pininfarina has evolved from an artisan concern to a global brand employing over 600 people. In those 90 years Pininfarina has given us some of the world’s most beautiful automobiles, but also demonstrated exciting innovation. Divided up in to six areas the exhibition will showcase the unique breadth of the brand from the gorgeous Cisitalia 2020, to the 1969 Sigma Grand Prix and off into the future with the exciting new Battista, electric hypercar concept.
We wake up bright and early to meet creative director Luca Ballarini at a rowing club on the banks of the river Po in Turin. We follow his slender boat and glide along the river beside charming palazzi, castles and bridges, while the rest of the city comes to life.
Barolo is made from the Nebbiolo grape, or more precisely, from three sub-varieties of Nebbiolo, whose name recalls the fog (‘nebbia’ in Italian) that often envelopes the hills and valleys where it’s made at the time of the vendemmia.
Just eleven comuni (towns) are allowed to produce Barolo, all comprised within a small area in the province of Cuneo, to the east of the regional capital of Turin: La Morra, Barolo, Verduno, Castiglione Falletto, Monforte d’Alba, Serralunga, Novello, Roddi, Grinzano Cavour, Diano d’Alba and Cherasco.
Among Italy’s Unesco World Heritage Sites aren’t just artworks, castles, cities and monuments; there are also entire areas, such as the vineyard landscape of Langhe-Roero and Monferrato in the north-western region of Piedmont; this landscape constitute, according to Unesco, “an outstanding example of man’s interaction with his natural environment,” and an “outstanding living testimony to winegrowing and winemaking traditions that stem from a long history, and that have been continuously improved and adapted up to the present day.”
It is precisely in this area that one of the world’s greatest wines originated: Barolo.
Located on top of a hill overlooking a historic center of Piedmont, we find this imposing medieval castle for sale in Italy, masterfully restored and converted into a luxury 28-bedroom hotel. In a very panoramic position, the castle is also the ideal location for weddings, ceremonies and congresses thanks to a set of beautiful conference halls (up to 250 seats) and a welcoming restaurant (400 seats) offering typical Piedmontese and international dishes.
“Imagine all the people” is a project by Turin-based artist and illustrator Pierpaolo Rovero that fantasizes about the way people around the word spend their time in quarantine. Depicting a diverse range of metropolitan panoramas, from New York and Paris, to Jerusalem, to Tokyo, Rovero imagines the citizens of each city indulging in the same activity while stuck at home, allowing viewers to catch glimpses through windows, balconies and skylights.
On May 22nd (1930), Battista “Pinin” Farina founded Carrozzeria Pinin Farina in Turin. The company was designed to build special car bodies for individual customers or in small production runs. The Corso Trapani plant had 150 employees on a covered area of 9250 square meters. In June, the following news appeared on an automobile periodical: “And now the popular nickname “Pinin” used by the whole of the Turin motoring world when talking about Battista Farina, was officially about to become used throughout the country, as a result of the recent Company changes which led to the founding of S.A. Carrozzeria Pinin Farina“. At the Paris Motor Show Pinin Farina exhibited Lancia, Alfa Romeo, Isotta-Fraschini and Fiat cars. The Lancia Dilambda, the first official Pinin Farina special, appeared at the 1931 Concours d’Elegance at Villa d’Este. His first accomplishments in the 1930’s included the Hispano Suiza Coupé and the Fiat 518 Ardita.
In the Thirties the car was a good that was reserved for a minor élite, almost a plaything for a narrow circle of bold, blasé youngsters. Yet Pinin felt sure that these unlikely, noisy jalopies, which also happened to be expensive, would change quickly to become outstanding and entirely respectable tools of individual mobility. One of the early ads says: “Luxury and grand luxury cars”. Cars were destined to ruling houses, diplomats, maharajahs and even some Middle East sheiks who were beginning to collect some of the first oil royalties, for actors and actresses, more foreigners than Italians. Pinin wrote: “In September I sold a Dilambda spider cabriolet to the Queen of Romania, I began to have some of the nobility amongst my customers”.
Pinin immediately embraced the cause of modernity and aerodynamics. In his view, it was the most natural way (in so far as it was the most respondent to the “nature” of the object) of solving the problem of the autonomous and original formal identity of cars. Aerodynamics, he was to write in his memoirs, was the “form of speed”. At the 1935 Milan Motor Show Pinin exhibited the Alfa Romeo 6C Pescara Coupé aerodinamico. One year later, the Lancia Astura Cabriolet tipo Bocca: elegance and craftsmanship for a small series of streamlined, richly finished cabriolets which introduced the unprecedented notion of the legitimacy of making a certain number of replicas of a custom-built model. Then the Lancia Aprilia Aerodinamica was built, a revolutionary berlinetta where an astonishing Cx of 0.40 was intuitively and empirically achieved. Aerodynamics was no longer a symbolic element, a metaphor of speed; it had now become a real standard of efficiency.