Moncocle.com spoke with Tom Geismar, founding partner of Chermayeff & Geismar, one of the top graphic design agencies in the world and the man responsible for the marketing of Pan Am in the 1950’s, 60’s and 70’s.
From the Chermayeff & Geismar website:
The most important aspect of the identity design for Pan Am was to suggest that the name of the airline be changed to “Pan Am” from the long and cumbersome “Pan American World Airways.” The Pan Am logotype in capitals and lower-case letters was also adopted with an accompanying world symbol.
In addition to the corporate identity, our firm designed comprehensive graphics for the airline, including a poster campaign and the menus for the inaugural flight of the Boeing 747.
The real California, though, the California of immigrant dreams that break and get reborn, of lives as they turn out not as they are planned, is the California of the eucalyptus.
Like his friend John Muir, Lukens believed that California desperately needed more forests. Since the mid-19th century forests, and their loss, had been the principal focus of conservationist thought in America. According to Jared Farmer, who traces the history of the eucalyptus in California in “Trees in Paradise” (2013), Lukens and Muir were particularly keen on growing forests as a way to provide water—always a key to power in the state. Trees brought rain and captured fog and moisture; without forests, the men feared the state’s great cities would dry up.
In 1924, Hulda and Gottlieb Zumsteg took over the erstwhile “Hôtel de la Couronne” on Rämistrasse 4, at the corner of Bellevue in Zurich. They reopened as the Restaurant Kronenhalle. Under the skilled management of restaurateur Hulda Zumsteg it soon became the meeting point of writers and artists.
The restaurant became popular with the local establishment and names such as Coco Chanel, Yves Saint Laurent, Pablo Picasso, Alberto Giacometti, James Joyce, Richard Strauss, Max Frisch and Friedrich Dürrenmatt also graced the guest list. The Kronenhalle owes as much to its renowned guests as to Gustav Zumsteg, Hulda’s son, who followed in his mother’s footsteps, while putting his own inimitable stamp on it. His passion for art contributed to the Kronenhalle’s considerable prominence. Since 2005, his estate is being administered by the Hulda und Gustav Zumsteg foundation according to his last will.
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Supreme Court Justice Ruth Bader Ginsburg is the leading liberal Judge on the US Supreme Court. At 86 she has spent many decades fighting for women’s rights, including equal pay and access to abortion. A pioneer, this is a rare interview with a living legend. Razia Iqbal presents this special programme from New York as she receives the $1m Berggruen Prize for philosophy and culture.
Times Critics Talk About Their Year-End Lists
Boomers Daily 