From a Marketing Land online article:
Soon after the spot aired, actor and liquor brand owner Ryan Reynolds cashed in on the drama – and marketers everywhere scrambled to pick their jaws up off the floor. The ad spot for Ryan Reynold’s liquor brand, Aviation Gin, cast the same actress from the Peloton ad — in a sequel that tells the story of where the Peloton Woman is now. Spoiler: She’s downing Aviation Gin in a bar with two friends, wallowing in the aftermath of Peloton’s ill-conceived commercial. We’ll toast to that.
It’s the holiday ad that caught fire for all the wrong reasons: A young, seemingly fit woman is gifted a Peloton stationary bike (presumably by her husband) and proceeds to vlog her fitness journey over the course of a year.
The ad, produced by creative agency Mekanism, went viral almost immediately, sparking criticism about Peloton’s unhealthy depictions of body image and marriage – not to mention the “Peloton Woman’s” concerning expressions (which some have quipped resembles a face of fear). Naturally, Twitter users couldn’t contain themselves, dragging the cringe-worthy campaign with labels like sexist, elitist, and entirely unrealistic.
The revised model was initially offered as a hardtop, convertible, Sports Roadster with dealer-installed tonneau cover and wire wheels, and Landau with vinyl roof, simulated landau irons, and wood grain interior appointments. Total 1964 sales were excellent: 92,465, up nearly fifty per cent from the previous year, but with only 50 Sports Roadster kits were sold from the factory. The 1964 Thunderbird was the only car of this generation to have the word ‘Thunderbird’ spelled out on the front hood instead of a chrome Thunderbird emblem. The only transmission available was the Cruise-O-Matic MX 3 speed automatic.
The fourth generation of the 
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In our own study of more than 7,000 middle-aged to older adults in the U.K., published in 2019 in Brain Imaging and Behavior, we demonstrated that people who spent more time engaged in moderate to vigorous physical activity had larger hippocampal volumes. Although it is not yet possible to say whether these effects in humans are related to neurogenesis or other forms of brain plasticity, such as increasing connections among existing neurons, together the results clearly indicate that exercise can benefit the brain’s hippocampus and its cognitive functions.
Boomers Daily 