Moncocle.com spoke with Tom Geismar, founding partner of Chermayeff & Geismar, one of the top graphic design agencies in the world and the man responsible for the marketing of Pan Am in the 1950’s, 60’s and 70’s.
From the Chermayeff & Geismar website:
The most important aspect of the identity design for Pan Am was to suggest that the name of the airline be changed to “Pan Am” from the long and cumbersome “Pan American World Airways.” The Pan Am logotype in capitals and lower-case letters was also adopted with an accompanying world symbol.
In addition to the corporate identity, our firm designed comprehensive graphics for the airline, including a poster campaign and the menus for the inaugural flight of the Boeing 747.
In the house of Helios, god of the sun and mightiest of the Titans, a daughter is born. But Circe is a strange child–not powerful, like her father, nor viciously alluring like her mother. Turning to the world of mortals for companionship, she discovers that she does possess power–the power of witchcraft, which can transform rivals into monsters and menace the gods themselves.
The real California, though, the California of immigrant dreams that break and get reborn, of lives as they turn out not as they are planned, is the California of the eucalyptus.
Like his friend John Muir, Lukens believed that California desperately needed more forests. Since the mid-19th century forests, and their loss, had been the principal focus of conservationist thought in America. According to Jared Farmer, who traces the history of the eucalyptus in California in “Trees in Paradise” (2013), Lukens and Muir were particularly keen on growing forests as a way to provide water—always a key to power in the state. Trees brought rain and captured fog and moisture; without forests, the men feared the state’s great cities would dry up.
Along with the images of the band at work and play, Wyman includes remarkable images of those along for the ride, from John Lennon, Eric Clapton, David Bowie and Iggy Pop to John Belushi and Dan Aykroyd. To accompany his photographs, Wyman offers up wonderful insights, anecdotes and behind-the-photo stories, giving all us a front-row seat and backstage pass to what it was like to be there, as music history was made as a member of The Rolling Stones.
Between 1955 and 1959, America’s prime-time television schedule became dominated by quiz shows.
“…I am almost more interested in the paintings I didn’t get! I wish I could do a small photo exhibition of all the works that we failed to get. Of the early titans, we have two important ones, Giotto and Cimabue, but we don’t have Duccio, the third master of the birth of painting in Europe, if I may say. There was one in the Stoclet collection in Brussels, that we were following through dealer friends, but finally it was purchased by the Met. Also Velázquez, our biggest weakness!”
Boomers Daily 