Tag Archives: Mercedes-Benz

Analysis: The Future Of Germany Is In Its Cars

As the election approaches, Germany’s carmakers will face the same challenges as its new leaders: a need to innovate, tackle climate change and reassess its trade relationship with China. How this world-renowned motor industry navigates the road ahead could tell a lot about Germany’s future.

Video timeline: 00:00‌ ‌-‌ ‌Germany‌ ‌faces‌ ‌numerous‌ ‌challenges‌ ‌ 00:49‌ ‌-‌ ‌Can‌ ‌Germany’s‌ ‌cars‌ ‌reveal‌ ‌its‌ ‌future?‌ ‌(or‌ ‌whatever‌ ‌the‌ ‌title‌ ‌is)‌ ‌ 02:13‌ ‌-‌ ‌Is‌ ‌Germany‌ ‌too‌ ‌reliant‌ ‌on‌ ‌trade‌ ‌with‌ ‌China?‌ ‌ 03:46‌ ‌-‌ ‌Germany’s‌ ‌reluctance‌ ‌to‌ ‌digitalise‌ ‌ 05:09‌ ‌-‌ ‌The‌ ‌race‌ ‌to‌ ‌go‌ ‌electric‌ ‌ ‌ 06:41‌ ‌-‌ ‌The‌ ‌future‌ ‌of‌ ‌electric‌ ‌cars‌ ‌ ‌ 08:17‌ ‌-‌ ‌What’s‌ ‌in‌ ‌store‌ ‌for‌ ‌Germany’s‌ ‌new‌ ‌leader?‌ ‌

Analysis: The Politics Of Germany’s Auto Industry

The German automotive industry has long played a key role in the country’s prosperity. It employs hundreds of thousands and enjoys cozy relationships with politicians.

But the COVID-19 crisis threw a wrench in the works. What’s next? The prosperous German auto industry has long been lagging when it comes to innovating new automotive technologies. Then came the COVID-19 pandemic. Now, the industry is turning to decision-makers for help. But just how far will policymakers go to help the car companies?

Arguing that the COVID-19 pandemic has hit them hard, the auto industry is demanding the postponement of stricter CO2 limits and a purchase premium for new vehicles. They maintain that nothing less than the prosperity of the whole country is at stake. But is Germany’s success really dependent on the auto industry? And how much blame does industrial policy bear for the failures of the automotive companies?

Analysis: Why Mercedes-Benz Is No Longer An ‘Aspirational Brand’

Mercedes-Benz is perhaps the biggest name in luxury cars globally, and for countless buyers around the world, it is a car brand to aspire to own. The German automaker has a reputation for superb build quality, excellent engineering, and the bragging rights that its founder Carl Benz invented the first production automobile.

Today, Mercedes-Benz faces a new class of challenges as Tesla has become the aspirational brand for younger consumers. There is a slew of other EV hopefuls vying for the next generation’s aspirational vehicle’s mantle. Automakers have had to sink billions into new technologies and contend with a new crop of competitors in the critical Chinese market and around the world.

Car Review: Top 10 New ‘2021 Luxury SUV’s’ (Video)

In this video: the all-new 2021 models from SUV Luxury Class that will be smoothly sailing on the motorways across the globe.

Detailed list of all vehicles that appeared on this #AT_New_Cars video:

BMW iX: http://www.bmw.co.uk/en/all-models/bmw-i/iX/2020/highlights.html Unlike the compact iX3 crossover that is not destined to arrive to the US, the upcoming IX flagship will be the brand’s global EV, built on a dedicated architecture with 118-inches long wheelbase. In terms of size and functionality, the iX is comparable to BMW X5 and X6, offering electric AWD capabilities and lounge-like seating for 5.

Bentley Bentayga: bentleymotors.com/en/models/new-bentayga.html The world’s original ultra-luxury SUV is the current money-maker for the British brand that balances formidable power with hand-crafted perfection of the interior. The new generation of the Bentayga will be sold in three powertrain options.

Acura MDX: acuranews.com/en-US/releases/release-06084e8576c5c1f596d075dacd0164bd-2022-acura-mdx-to-make-world-debut-dec-8 Positioned as a new flagship in Acura’s crossover range, the 4th generation MDX lifts styling cues from the recently refreshed TLX sedan, and just like the former, even offers a performance-focused Type S version.

Genesis GV70: media.genesis.com/NEWS/genesis-previews-second-suv–the-gv70/s/42c832f4-69e3-460b-8039-0efb19e49d15 Genesis is not wasting time when it comes to exploring new market niches, so after barely launching the GV80 SUV, the company is already on track for starting production of the all-new GV70 crossover.

Mercedes-Benz AMG G63 Carlex Yachting Edition: carlexdesign.com/pl/limitowane-edycje/mercedes-benz-g63-amg/yachting-edition The latest version of the AMG G 63 is a true beast and a generously equipped SUV right from the assembly line. However, the Polish-based Carlex Design can make your G-Wagen look posher than a ten-million yacht.

Infiniti QX55: http://www.infinitiusa.com/infiniti-news/blog/infiniti-qx55-crossover-coupe.html Despite the completely shared platform with the QX50, the Infiniti QX55 fastback SUV actually borrows styling cues from the striking mi-size FX model that was in production between 2003 and 2017.

Land Rover Discovery: media.landrover.com/news/2020/11/new-discovery-efficient-powertrains-enhanced-connectivity-and-more-comfort-versatile For 2021, the British carmaker boosts the Land Rover Discovery with new tech, reshuffled powertrain portfolio and a fresher front fascia.

Range Rover 50 Years: landrover.com/explore-land-rover/range-rover-fifty/index.html The fiftieth anniversary of the model is commemorated by commissioning 1970 limited edition units worldwide, each individually numbered and carrying a special “Fifty” script lettering. The Range Rover 50 is based on the highest Autobiography trim.

Genesis GV80: genesis.com/us/en/2021/genesis-gv80.html 2021 Genesis GV80 is making a debut outside of its home market, and as a part of it, arrives to the United States. Here, the mid-size gets a stock 2.5L Turbo inline 4 making 300 horses, but the 3.5L twin-turbo V6 is destined to become the buyer’s favorite mill squeezing out 375 hp through an 8-speed automatic to all four.

Aston Martin DBX: astonmartin.com/en/models/dbx Throughout its existence, Aston has filed for bankruptcy 7 times and in March 2020 was aiming straight for its 8th. But thanks to the combined efforts of Lawrence Stroll and other shareholders, a half a billion pounds cash injection saved the company yet again, so the arrival of the DBX is back on track.

Kia Carnival Hi-Limousine: kia.com/worldwide/vehicles/carnival.do Despite being labeled as a minivan, the Carnival AKA Sedona in its current form looks like a confident 7 seat crossover, or as Kia calls it a “Grand Utility Vehicle”. In South Korea, the fourth generation of the model will be offered in a luxurious Hi-Limousine version.

Top Short Film: ‘Gullwing’ – Story Of ‘Most Iconic Car Of All-Time’ (Video)

Animated and Directed by:  João Elias

Have you ever seen a car spreading its wings? Now you do.

This is a full cgi shortfilm featuring the most iconic car of all time, the Mercedes-Benz 300SL Gullwing, at least in my opinion…
I always loved this car, and when I first started this project, I didn’t just wanna make a car rolling by in the desert, I knew there was a bigger story to make, it had to fly. Following its name legacy, I dived deep in this crazy rollercoaster of assembling car parts, raging though the desert of Bonneville salt flats, in order to build a full chassis so the flying body kit could land. After this, the rest is music. A symphony of a few animated shots of this beauty gloriously riding through the desert, creating clouds of smoke through the landscape while hearing that amazing engine roaring.

This is “Gullwing”.

Music: Evan Macdonald.
Sound design: João Elias

The Mercedes-Benz 300 SL (chassis code W 198) is a two-seat sports car that was produced by Mercedes-Benz as a gullwinged coupe (1954–1957) and roadster (1957–1963). It was based on the company’s 1952 racer, the W194, with mechanical direct fuel-injection which boosted power almost 50% on its 3-litre overhead camshaft straight-6 engine. Capable of reaching a top speed of up to 263 km/h (163 mph), it was both a sports car racing champion[4] and the fastest production car of its time.

Max Hoffman, Mercedes-Benz’s authorized United States importer at the time, inspired the 300 SL and correctly perceived an American market for such a car. The company introduced the 300 SL in February 1954 at the International Motor Sports Show in New York City instead of in Europe to get it into U.S. buyers’ hands sooner.

SL is the short form for “super-light” in German, Mercedes’ first use of the designation, referring to the car’s racing-bred light tubular frame construction.

The 300 SL was voted the “sports car of the century” in 1999.

Top New Motorhomes: ‘STX Eila Edition One’ – “5 Star Hotel On Wheels” (Video)

The STX eila edition one is a new advanced motorhome. This special edition truck has been made and designed in cooperation with eila, the hospitality rental park. 

From the outside, its deep dark grey color is highlighted with a decent yellow accent. On the inside, the finest materials ensure a whole new level of a motorhome experience. Three super-sized pop-outs accomplish generous space for the master bedroom, kitchen, extra-large bathroom, an additional lounge area and even a workspace. A lot of extras are hidden in the smaller details such as the invisible phone chargers in the wooden surfaces or the high-quality black leather seats in the driver cabin.

This motorhome is all-inclusive and contains every special feature a 5-star hotel could provide. 


Video Tributes: British Race Driving Legend Sir Stirling Moss (1929-2020)

Sir Stirlin MossPaying tribute to a racing icon and sporting legend. Rest in peace, Sir Stirling Moss. We’ll miss you.

Sir Stirling Craufurd Moss, OBE was a British Formula One racing driver. An inductee into the International Motorsports Hall of Fame, he won 212 of the 529 races he entered across several categories of competition and has been described as “the greatest driver never to win the World Championship”.

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Top New Camper Vans: “2020 Storyteller Overland Mode 4X4”

The all new MODE 4×4™ is built on the rugged Mercedes-Benz Sprinter 144 4×4 platform. Authentically designed with daily drivers, weekend warriors, full time vanlifers, and long-range overlanders in mind… with an infinitely adaptive floor plan.

The MODE 4×4™ is equipped with a forward thinking, user friendly feature set that includes the industry first LiveFree™ OTG sustainable, automotive grade energy management system (powered by Volta).

With this 12kw clean energy lithium battery system you will have all the power you need to enjoy life on the road and off the grid without the noise, inconvenience, and fumes that accompany the fossil fuel generator setups of traditional RVs.


Fusion Of Design & Film: The “Making Of Mercedes-Benz Vision AVTR” (Video)

Mercedes-Benz and the upcoming “Avatar” films – what at first seemed to be an unexpected global partnership, turned into a unique interdisciplinary experience.

Jon Landau Producer Lightstorm Entertainment Making Of Mercedes-Benz Vision AVTR concept Car February 10 2020 video

Inspired by the world of “Avatar”, the two partners created the astonishing VISION AVTR. In this exclusive behind-the-scenes feature, key team members from both parties share their thoughts on the cooperation process and provide fascinating insights into the concept vehicle itself.

Credits: ™ & © 20th Century Fox Film Corp.