Tag Archives: Baby Boomers

Consumer Surveys: Only 30% Of Baby Boomers Use Online Grocery Services

From a Chain Store Age online release:

Chain Store Age CoverAccording to a recent survey of 1,000 U.S. consumers from advertising platform Criteo, 48% of millennial and Gen Z respondents use online grocery delivery services, compared to 37% of Gen X respondents and only 30% of baby boomer respondents. 

Baby boomers are much less likely than younger consumers to participate in a particular omnichannel grocery activity.

Results for browsing multiple sites to read product reviews are essentially the same across generations. But Gen X consumers are much more likely to browse multiple sites if a product they want is unavailable (37%) than Gen Z/millennial (28%) or baby boomer/silent generation consumers (22%). And more than half (51%) of baby boomer/silent generation consumers will browse multiple sites for none of these reasons, compared to 27% of Gen X and 15% of Gen Z/millennial consumers.

To read more: https://chainstoreage.com/survey-boomers-dont-say-ok-grocery-service

Housing Market: Baby Boomers Staying In Homes Longer, Reducing Supply

From a Wall Street Journal online article:

Cities with longest length of time lived in homes CoreLogic 2019Economists say aging baby boomers are the biggest culprits because many are staying healthier later in life and choosing not to downsize. Some look around at the lack of smaller, less expensive homes and are loath to get into bidding wars with their children’s generation to get one.

Homeowners there are staying more than three years longer than they did in 2010. The inventory of homes for sale in Seattle has declined more than 50% over the last nine years, while home prices have risen more than 80%, according to Redfin.

Americans are staying in their homes much longer than before, creating a logjam of housing inventory off the market that helps explain why home sales have been sputtering.

Homeowners nationwide are remaining in their homes typically 13 years, five years longer than they did in 2010, according to a new analysis by real-estate brokerage Redfin. When owners don’t trade up to a larger home for a growing family or downsize when children leave, it plugs up the market for buyers coming behind them.

To read more: https://www.wsj.com/articles/people-are-staying-in-their-homes-longera-big-reason-for-slower-sales-11572777001

WHO SHAPED THE 1960’S?: CULTURAL CHANGE SWEPT UP THE BOOMERS, IT JUST DIDN’T BEGIN WITH THEM

From a New Yorker article by Louis Menand:

Woodstock GenerationAlthough the boomers may not have contributed much to the social and cultural changes of the nineteen-sixties, many certainly consumed them, embraced them, and identified with them. Still, the peak year of the boom was 1957, when 4.3 million people were born, and those folks did not go to Woodstock. They were twelve years old. Neither did the rest of the 33.5 million people born between 1957 and 1964. They didn’t start even going to high school until 1971. When the youngest boomer graduated from high school, Ronald Reagan was President and the Vietnam War had been over for seven years.

The boomers get tied to the sixties because they are assumed to have created a culture of liberal permissiveness, and because they were utopians—political idealists, social activists, counterculturalists. In fact, it is almost impossible to name a single person born after 1945 who played any kind of role in the civil-rights movement, Students for a Democratic Society, the New Left, the antiwar movement, or the Black Panthers during the nineteen-sixties. Those movements were all started by older, usually much older, people.

To read more click on the following link: https://www.newyorker.com/culture/cultural-comment/the-misconception-about-baby-boomers-and-the-sixties

Books On Boomers: “Stop Mugging Grandma” By Jennie Bristow Seeks To Edify The Boomer Bashers

From a Wall Street Journal book review by Daniel Akst:

Stop Mugging Grandma by Jennie BristowAt the center of the attack on those of us born between 1946 and 1964, days when the U.S. birth rate was extraordinarily high, is our supposed radical individualism. Its roots are said to be found in the excesses of the 1960s, a decade for which “boomers have become fall guys.”

Ms. Bristow, to her everlasting credit, isn’t buying it. “What about the two catastrophic world wars that had dominated the first half of the century; the cynical hedonism of the ‘Roaring Twenties’; the parasitism of colonialism and racial segregation?”

Ms. Bristow, a sociology professor in England, shrewdly situates this new resentment in the context of today’s vogue for collective responsibility and the transmission of guilt across many generations. “Generationalism,” as she calls it, “has come to find its most comfortable home within identity politics, that shrill sentiment of victimisation and grievance that has become an increasingly powerful cultural force.”

To read more click on the following link: https://www.wsj.com/articles/stop-mugging-grandma-review-defying-the-boomer-bashers-11565651816

“The Wizard Of Oz” (1939) May Be The Most Influential Baby Boomer Film Of All-Time

From “The Guardian”:

The Wizard of Oz at 80“…from Elton John’s albumGoodbye Yellow Brick Road to the Coen brothers’ O Brother, Where Art Thou?, which owes as much to Oz as it does to Homer’s Odyssey. Joel Coen once said: “Every movie ever made is an attempt to remake The Wizard of Oz.” In his 1992 essay about Fleming’s film, Salman Rushdie describes it as his “very first literary influence”. It was one of Derek Jarman’s favourite movies, and among the first he ever saw. (This is the key to its influence: the fact that everyone watches it in childhood. It seeps into your unconscious and stays there.) And there are the spin-offs, sequels and prequels – The WizReturn to OzOz the Great and PowerfulWicked.”

Eighty years ago, in the summer of 1939, 16-year-old Judy Garland appeared on cinema screens as the orphan Dorothy Gale, dreaming of escape from bleak, monochrome Kansas. “Find yourself a place where you won’t get into any trouble,” her aunt beseeches, too busy for poor old Dorothy, who soon breaks into song: “Somewhere, over the rainbow, skies are blue / And the dreams that you dare to dream really do come true”. Her wish is soon granted by a tornado that carries her to the gaudy, Technicolor Land of Oz, instilling her as an icon for misfits, migrants, gay kids, dreamers – anyone who has ever wanted to run away.

Read more by clicking the following link:

https://www.theguardian.com/film/2019/jun/17/how-the-world-fell-under-the-spell-of-the-wizard-of-oz