With Americans stuck at home, snack food has become a valuable commodity for the pandemic stressed consumer. North American sales of savory snacks like chips, popcorn, and pretzels climbed to $56.9 billion in 2020. In stressful times, people turn to snacking for comfort and Covid-19 has transformed kitchens across the U.S. into giant vending machines. So, has Covid-19 put an end to the shift to healthier snacks?
Takoyaki (たこ焼き or 蛸焼) a ball-shaped Japanese snack originating from Osaka – made of a wheat flour-based batter, filled with diced octopus (tako), tempura scraps (tenkasu), pickled ginger (beni shoga), and green onion (negi). Takoyaki balls are brushed with takoyaki sauce (similar to Worcestershire sauce) and mayonnaise, sprinkled with green laver (aonori) and shavings of dried bonito (katsuobushi).
From an Innova Market Insights online release:
According to a report from Innova Market Insights, snacking has already become an all-day habit in the States. While 46% of consumers eat salty snacks between-meals in the afternoon and 37% in the evening, more consumers are also replacing traditional meals with quicker bites. The numbers of consumers who are consuming salty snacks at lunchtime (23%), dinner (17%) and even breakfast (8%) are on the increase.
“Enjoyment is still a very strong driver behind snacks purchase,” says Lu Ann Williams, Head of Innovation at Innova Market Insights. “When asked why they buy salty snacks, 40% of Americans named taste and a further 22% said it was to treat or reward themselves, so innovators need to balance nutrition and taste to ensure that salty snacks remain competitive for all snacking occasions.”
From a Mondelēz International online release:
Notably 6 in 10 adults worldwide (59%) say they prefer to eat many small meals throughout the day, as opposed to a few larger ones, with younger consumers especially leaning into snacks over meals as that number rises to 7 in 10 among Millennials (70%).
For consumers around the world, the role food plays in health and wellbeing is increasingly top of mind; people are more commonly considering how smaller bites – snacks – effect their emotional wellbeing, as well as their physical health.
- For more than 8 in 10 people, convenience (87%) and quality (85%) are among the top factors impacting snack choice.
- 80% of consumers are looking for healthy, balanced bites.
- 71% of adults say snacking helps them control their hunger and manage their calories throughout the day.
- Scking is a key way for people around the world to connect to their culture and share their sense of identity with their communities and families.
- 71% say snacking is a way to remind themselves of home.
- 7 in 10 adults make an effort to share their favorite childhood snacks with others (70%).