The best ad campaigns make a memorable, valuable, and deliverable promise to customers.
More than a century ago the merchant John Wanamaker wryly complained, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Because the proponents of advertising have always struggled to prove that the money is well spent, that indictment has long helped financial executives justify cutting ad budgets. As no less an authority than Jim Stengel, a former chief marketing officer at Procter & Gamble, has noted, the struggle continues, although huge resources go toward testing advertising copy and measuring effectiveness.
New systems can learn autonomously and make complex judgments. Leaders need to understand these “autosapient” agents and how to work with them.
The wheel, the steam engine, the personal computer: Throughout history, technologies have been our tools. Whether used to create or destroy, they have always been under human control, behaving in predictable and rule-based ways. As we write, this assumption is unraveling. A new generation of AI systems are no longer merely our tools—they are becoming actors in and of themselves, participants in our lives, behaving autonomously, making consequential decisions, and shaping social and economic outcomes.
The New Yorker – December18, 2023 issue: The new issue‘s cover featuresOlimpia Zagnoli’s “Let There Be Lights” – The artist discusses strands of brilliance amid dark days.
We routinely test for chemicals that cause mutations. What about the dark matter of carcinogens—substances that don’t create cancer cells but rouse them from their slumber?
In the nineteen-seventies, Bruce Ames, a biochemist at Berkeley, devised a way to test whether a chemical might cause cancer. Various tenets of cancer biology were already well established. Cancer resulted from genetic mutations—changes in a cell’s DNA sequence that typically cause the cell to divide uncontrollably. These mutations could be inherited, induced by viruses, or generated by random copying errors in dividing cells. They could also be produced by physical or chemical agents: radiation, ultraviolet light, benzene. One day, Ames had found himself reading the list of ingredients on a package of potato chips, and wondering how safe the chemicals used as preservatives really were.
In March, 1940, Edmund Carl Heine, a forty-nine-year-old American automobile executive, reached an understanding with a company then known as Volkswagenwerk GmbH. Heine, who immigrated to the United States from Germany as a young man, had spent years at Ford, first in Michigan and then in its international operations in South America and Europe, landing finally in Germany. In 1935, two years after the Nazi regime came to power, Ford fired him, for reasons that are unclear. Heine next signed on with Chrysler, in Spain, but the Spanish Civil War was tough on the car business. And so he was out of a job again.
National Geographic Traveller Magazine (January 2024): The latest issue features adventures in Argentina, exploring Tahiti’s most remote corners, cycling through one of Italy’s iconic food regions and finding out how to plan a Great Walk in New Zealand…
Also inside this issue:
Emilia-Romagna: Cycle through Italy’s ‘food valley’ for a taste of the country’s iconic produce Tahiti: The French Polynesian island’s southeast offers coastal hiking and surfing fit for champions Hampi: Long in ruins, the capital of the ancient Hindu kingdom beckons pilgrims to this day New Zealand: For outdoor lovers, completing one of the country’s Great Walks is the feat of a lifetime Manchester: Creativity and craftsmanship infuse all areas of life in this northwestern hub Montreal: Canada’s second city merges European flair with North American innovation County Wicklow: Foraging, fine arts and forest paths in an outdoorsy getaway to the ‘Garden of Ireland’ Bali: Local recipes and passionate chefs are the backbone of Indonesia’s food-loving island Boston: In Massachusetts’ capital city, the best hotels are within easy reach of the culinary and cultural action
How do you reinvent yourself after being a global superstar? The former R.E.M. frontman is still figuring that out.
By Jon Mooallem
When Michael Stipe was little, his parents called him Mr. Mouse. He was a scurrier. As soon as he could stand, he ran, and when he ran, he ran until he face-planted. His mother would deposit him in a baby walker, but if Stipe scrambled as fast as he could and hit the threshold of a doorway with a running start, he could topple the walker and eject himself onto the floor. Then he’d spring to his feet and run away.
When detained by the U.S. Coast Guard at sea, even children fleeing violence have no right to asylum — and often face an uncertain fate.
By Seth Freed Wessler
Tcherry’s mother could see that her 10-year-old son was not being taken care of. When he appeared on their video calls, his clothes were dirty. She asked who in the house was washing his shirts, the white Nike T-shirt and the yellow one with a handprint that he wore in rotation. He said nobody was, but he had tried his best to wash them by hand in the tub. His hair, which was buzzed short when he lived with his grandmother in Haiti, had now grown long and matted. He had already been thin, but by January, after three months in the smuggler’s house, he was beginning to look gaunt. Tcherry told his mother that there was not enough food. He said he felt “empty inside.”
Smithsonian Magazine (December 7, 2023) – From stories on the depths of the ocean to the stars in the sky, these are the works that moved us the most this year
In a year when record-setting forest fires raged across Canada and their smoke clouded the skies across North America, and a Maui forest fire incinerated the town of Lahaina in a deadly blaze, the most harrowing book we read about climate change featured a devastating forest fire. In Fire Weather, author John Vaillant crafts a thriller about a cataclysmic inferno that burned through the town of Fort McMurray, Alberta, in May 2016. (We ran an excerpt of the book here.) The blaze generated hurricane-force winds and lightning, and entire neighborhoods burned to the ground under a type of pyrocumulus cloud usually associated with volcanoes. Roughly 100,000 people evacuated what would become the costliest disaster in Canadian history.
Scuttling Earth for at least 220 million years, turtles have survived more than one mass extinction, including the one that offed dinosaurs. But in a geologic instant, humans have pushed more than half their 360 known species to near-extinction. And in an actual instant, animals slated to live a century or more can be killed—after their shells are crushed by cars, their mouths are snagged by fishhooks or their ponds are drained by developers.
Yet there is hope for some turtles. The Turtle Rescue League in Southbridge, Massachusetts, rehabilitates hundreds of ailing turtles each year. In Of Time and Turtles, author Sy Montgomery joins the small squad in spring of 2020, just as routine life freezes for Covid-19. The book recounts her year with the league, as they incubated eggs, injected antibiotics, mended shattered shells and returned healed patients to nature.
From the start of Ben Goldfarb’s fascinating book on road ecology, Crossings, the reader is peppered with jaw-dropping facts. Some 40 million miles of roadways encircle the Earth. While a half-century ago 3 percent of land-dwelling mammals died on a road, in 2017 that percentage had quadrupled. In 1995, researchers estimated that, in the United States, deer factor into more than a million vehicle crashes annually, injure 29,000 drivers and passengers, and kill more than 200. (We ran an excerpt of the book, with many more surprising facts, here.) And the book is engrossing for other reasons. In it, Goldfarb chronicles roads from California to Canada to Tasmania to show how they have impacted the natural world—and that includes us. He explores how roads have affected everything from butterflies to mountain lions to frogs.
Without the stars, the history of our species would have been very different. That’s the central argument in Roberto Trotta’s engaging homage to the star-studded night sky, Starborn. The stars are more than just pretty: As Trotta shows, our efforts to understand the movements of the stars and planets (and the sun and the moon) played a crucial role in the development of navigation and precision timekeeping. In ancient Egypt, for example, the bright star Sirius was worshipped as a deity, and the start of the new year was signaled when Sirius first became visible in the pre-dawn sky. Seafaring Polynesians, meanwhile, traveled from island to island in the Pacific Ocean by memorizing the positions and movements of some 200 stars—aided by their knowledge of ocean currents, fish, birds and seaweed. Today’s most accurate timekeepers are atomic clocks, which count vibrations of a cesium atom—but even these need to be tweaked based on the sun and stars, because the Earth’s spin is gradually slowing.
In Rough Sleepers, author Tracy Kidder profiles a dedicated doctor who treats Boston’s homeless. Harvard-educated physician Jim O’Connell is the founder and president of the Boston Health Care for the Homeless Program. “The Program,” as O’Connell calls it, employs roughly 400 workers to treat more than 11,000 homeless people annually. O’Connell, who refers to the unhoused as “rough sleepers,” a 19th-century British term, is called Dr. Jim by his patients. He treats them in a clinic and drives a van to meet them on the streets. He addresses everything from lice and scabies to more advanced problems that patients have following years of neglect, including large tumors and, in one case, a hernia that dropped below a man’s knees. Aside from care, O’Connell sometimes hands out his own money and gift cards.Report this ad
Nature is unabashedly queer. We are surrounded by species that live outside our human experience, points of reflective contrast to our terrestrial lives. Sabrina Imbler’s scientifically steeped memoir How Far the Light Reaches revels in these differences, using an aquarium of undersea creatures as foils for significant moments in the author’s life. The preserved remains of a whale are a foil for dissecting a breakup, and our sometimes leering fascination with a marine worm called the sand striker gives form to a meditation on consent. Imbler’s essay “We Swarm,” especially, is a treasure. Squishy marine organisms called salps, which spend part of their lives in aggregations of hundreds of individuals, open a warm recollection of Pride celebrations along the New York shoreline.
As chemicals go, phosphorus—number 15 on the periodic table—is something of a paradox. In The Devil’s Element, journalist Dan Egan explains how phosphorus is essential for all life; it can be found in every cell in your body. But it is also combustible and explosive. So-called white phosphorus is a waxy substance that spontaneously combusts when exposed to oxygen—and can cause temperatures to hit 2,370 degrees Fahrenheit. White phosphorus was the key ingredient in the bombs dropped by the Allies on Hamburg, Germany, during World War II, unleashing a firestorm that leveled the city and killed some 37,000 people.Report this ad
Alzheimer’s disease robs a person’s memory, yes, but it also causes sweeping behavioral transformations that can include agitation and stubbornness. Those with the condition can become unrecognizable to their loved ones and difficult patients. The slow-acting and irreversible disease “is more feared than death itself,” writes Sandeep Jauhar in My Father’s Brain. After his father starts to show signs of dementia in 2014, Jauhar’s parents move states to be closer to their sons. But the close proximity does little to prevent his father’s Alzheimer’s from upending the lives of family members. Jauhar doesn’t shy away from narrating the ugly and difficult experiences of his father’s irrational behavior, which often leads to sibling fights and frustration for the author.
In June, the world paid more attention than usual to deep-sea exploration when OceanGate’s Titan submersible went quiet while exploring the Titanic. Later, the public learned the craft imploded. That was the rare tragic episode of deep-ocean adventures, one years in the making due to the company’s failure to test and heed warnings. But a much more awe-inspiring exploration of the deep has been taking place for decades, and Susan Casey’s enthralling book, The Underworld, documents it in stunning detail. (We ran an excerpt of the book here.) As Casey points out, though you can view maps of Mars on your iPhone, 80 percent of Earth’s seafloor hasn’t been charted in sharp detail.
In little more than two minutes captured on video in May 2020, the life of New York City birder Christian Cooper drastically changed. He saw a dog run through a forested section of Central Park and asked its owner, a white woman, to leash her pet in accordance with the law. When she refused, he began to film her with his smartphone, and as he did, she said she would call the police on him and tell them “an African American man is threatening my life.” As the racist incident came to national attention, Cooper quickly became the best-known birder in America. And, amid a hobby that is largely older and white, “the fact that that birder is Black turned heads,” Cooper writes.
The Economist Magazine (December 7, 2023): The latest issue featuresIsrael and Palestine: how to get to peace – For there to be any hope, both Israelis and Palestinians need new leaders; What if Trump stumbles? – And what might happen if Trump dropped out; Make or break for renewables – Supply-chain dysfunction, rising interest rates and protectionism are making life tough; Our books of the year – This year’s picks transport readers to mountain peaks, out to sea and back in time…
The Atlantic Magazine – December 7, 2023: The latest January/February 2024 issue features ‘IF TRUMP WINS’ – A second Trump presidency won’t just mirror the first. It will be much worse. In The Atlantic’s January/February issue, two dozen writers warn what could happen if Donald Trump is reelected, from destroying the rule of law to abandoning NATO and reshaping the international order.
“We pledge to you that we will root out the Communists, Marxists, fascists, and the radical-left thugs that live like vermin within the confines of our country, that lie and steal and cheat on elections,” Donald Trump said this past November, in a campaign speech that was ostensibly honoring Veterans Day. “The real threat is not from the radical right; the real threat is from the radical left … The threat from outside forces is far less sinister, dangerous, and grave than the threat from within. Our threat is from within.”
In late 2020, even as the instigators of insurrection were marshaling their followers to travel to Washington, D.C., another kind of coup—a quieter one—was in the works. On December 21, in one of his departing acts as attorney general, Bill Barr submitted a proposed rule change to the White House. The change would eliminate the venerable standard used by the Justice Department to handle discrimination cases, known as “disparate impact.” The memo was quickly overshadowed by the events of January 6, and, in the chaotic final days of Donald Trump’s presidency, it was never implemented. But Barr’s proposal represented perhaps the most aggressive step the administration took in its effort to dismantle existing civil-rights law. Should Trump return to power, he would surely attempt to see the effort through.
Science Magazine – December 7, 2023: The new issue cover features new research that shows that farm animals may be capable of much cognitive powers than currently known…
London Review of Books (LRB) – December 7, 2023: The latest issue features Monet: The Restless Vision; Aldus Manutius – The Invention of the Publisher; The Fraud by Zadie Smith and Capitalism and Slavery…