From a Marketing Land online article:
Soon after the spot aired, actor and liquor brand owner Ryan Reynolds cashed in on the drama – and marketers everywhere scrambled to pick their jaws up off the floor. The ad spot for Ryan Reynold’s liquor brand, Aviation Gin, cast the same actress from the Peloton ad — in a sequel that tells the story of where the Peloton Woman is now. Spoiler: She’s downing Aviation Gin in a bar with two friends, wallowing in the aftermath of Peloton’s ill-conceived commercial. We’ll toast to that.
It’s the holiday ad that caught fire for all the wrong reasons: A young, seemingly fit woman is gifted a Peloton stationary bike (presumably by her husband) and proceeds to vlog her fitness journey over the course of a year.
The ad, produced by creative agency Mekanism, went viral almost immediately, sparking criticism about Peloton’s unhealthy depictions of body image and marriage – not to mention the “Peloton Woman’s” concerning expressions (which some have quipped resembles a face of fear). Naturally, Twitter users couldn’t contain themselves, dragging the cringe-worthy campaign with labels like sexist, elitist, and entirely unrealistic.
Larry David stars as… Larry David, living the good life out in Los Angeles and stumbling through one faux-pas after another. Curb Your Enthusiasm returns for its tenth season Sunday, January 19 at 10:30PM.
Fox has been selling 30-second ads in the event for between “north of $5 million” to as much as $5.6 million, Winter says. In contrast, CBS sought between $5.1 million and $5.3 million for a package of inventory in its 2019 broadcast of the event. Meanwhile, Fox is seeking between $2 million and $3 million for the most expensive advertising slots in its pre- and post-game coverage.
The postwar boom made TV ubiquitous: In 1950, 3,880,000 households in America had a TV—about 9 percent of the total population. By 1960, 90 percent of all households had at least one. This was the golden age of appliance marketing for all kinds of durable goods, from cars to dishwashers, and television marketers initially took a curious tack with their wares. While the auto industry and manufacturers of coffee makers and cooktops positioned their products as accessible components of a high-tech future, the makers of television sets often sold their devices as elegant pieces of contemporary or even classic furniture.
Boomers Daily 