Exotic destinations, or staycations? As we make choices like these, we ask ourselves: Will we ever be able to fly without feeling guilty again? This film examines the tourism business today, and asks how the industry envisages the future.

The pandemic brought the tourist industry to a standstill. But it also highlighted something we have long suspected: Namely, too much travel is bad for the environment.

Not only that, but tourism transforms entire regions – not always for the better. It profoundly impacts communities and often brings benefits for only a very few. But our wanderlust remains. So, do travelers have to decide between the two extremes: exotic destinations (and high carbon footprints) or holidays at home? Given the climate emergency, can we fly without feeling guilty? How environmentally damaging are cruises? And what does it mean to have a sustainable holiday?

This documentary examines an industry that had gotten ahead of itself, even before it was hit by the pandemic. We hear from mayors, tourism managers, a climate expert, an internet activist and a sociologist. The film travels to the European tourist hotspots of Barcelona, Venice and Dubrovnik. The tiny island of Palau in the Pacific Ocean demonstrates how sustainable travel can be sensibly organized, and a Parisian start-up develops a concept for virtual travel experiences.