From a Mondelēz International online release:
Notably 6 in 10 adults worldwide (59%) say they prefer to eat many small meals throughout the day, as opposed to a few larger ones, with younger consumers especially leaning into snacks over meals as that number rises to 7 in 10 among Millennials (70%).
For consumers around the world, the role food plays in health and wellbeing is increasingly top of mind; people are more commonly considering how smaller bites – snacks – effect their emotional wellbeing, as well as their physical health.
- For more than 8 in 10 people, convenience (87%) and quality (85%) are among the top factors impacting snack choice.
- 80% of consumers are looking for healthy, balanced bites.
- 71% of adults say snacking helps them control their hunger and manage their calories throughout the day.
- Scking is a key way for people around the world to connect to their culture and share their sense of identity with their communities and families.
- 71% say snacking is a way to remind themselves of home.
- 7 in 10 adults make an effort to share their favorite childhood snacks with others (70%).
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