Director: Natalie Labarre
Agency: Oberland
Production Co: Hornet
Executive Producer: Hana Shimizu
Development Producer: Kristin Labriola
Producer: Matt Creeden
Editor: Anita Chao
Production Coordinator: Riley Spencer

The Leukemia and Lymphoma Society (LLS) and creative agency Oberland approached Hornet to create a 45-second spot detailing how LLS can help people come to terms with the earth-shattering news of a cancer diagnosis. Hornet’s own Natalie Labarre directed the spot. In her words, it was supposed to be “a visual representation of what it’s like to have your life fall apart.” So, she made it literally fall apart with an unraveling of structures around the characters, a blurry focus, and a swirl of levitating objects. The message is that once LLS comes into the picture, these characters feel grounded again. Ultimately, the film is a heartfelt, soothing, beautifully-illustrated 2D animation that has a heavy, yet hopeful, tone.

Website: https://www.lls.org/