Join us in London for a behind the scenes visit with interior designer Alidad in his sophisticated Mayfair home. With a passion for textiles, antiques and history, Alidad has created timeless spaces that are a testament to his wide ranging interests and tastes. See how his love of opulent color and pattern translates to a different effect in every room. Learn how he segued from his position at Sotheby’s as the youngest departmental director for Islamic works of art and textiles to opening his own studio.

Alidad is an award winning interior designer, world renowned for his opulent yet supremely comfortable interiors.

Alidad first decided to establish his interior design studio whilst working at Sotheby’s where he was the youngest departmental director for Islamic works of art and textiles. Whilst there, he realised that his interest lay more in styling the space than the actual objects within.

Alidad’s design style is inspired by an idyllic childhood spent in the ancient, rich and mysterious land of Persia. His deep appreciation for history means that he can completely immerse himself in any true design aesthetic from Baroque to Neo-Classicism, Chinoiserie to Art Deco.