The Los Angeles Lakers took home the NBA championship this week. But the close of the season also marked a big victory for the league itself. The NBA played its finals in a unique environment that came to be known as the bubble.
Players were frequently tested and social distancing was heavily enforced. And, the experiment worked. The NBA did not report a single positive coronavirus case from players or staff. Reporters Emma Court and Brandon Kochkodin describe how the league did it, and whether other organizations can replicate its success.
‘Michael Jordan’s tremendous impact on basketball and sneakers is universally acknowledged, and it can be easy to think there aren’t any new stories to add to the legend,’ says John McPheters, co-founder and CEO of Stadium Goods. ‘But as we’ve seen with The Last Dance and now with our Original Air auction at Christie’s, there are still lesser-known narratives in the legacy that create great interest.’
‘The shoes span art, pop culture and sports history,’
Michael Jordan ended his first season as a professional basketball player with the Chicago Bulls by being crowned Rookie of the Year. It was the summer of 1985 and Jordan was soon to become one of the most recognised people on the planet.
The New York Times described his debut performance as ‘phenomenal’, and Sports Illustrated declared ‘A Star Is Born’ when he made the front cover.
“It was David Stern being a marketing genius who turned the league around. That’s why our brand is so strong,” said (Magic) Johnson, who announced he was retiring because of HIV in 1991 but returned the following year at the All-Star Game with Stern’s backing.
“It was David Stern who took this league worldwide.”
NEW YORK — David Stern, the basketball-loving lawyer who took the NBA around the world during 30 years as its longest-serving commissioner and oversaw its growth into a global powerhouse, died Wednesday. He was 77.
Stern suffered a brain hemorrhage on Dec. 12 and underwent emergency surgery. The league said he died with his wife, Dianne, and their family at his bedside.
Stern had been involved with the NBA for nearly two decades before he became its fourth commissioner on Feb. 1, 1984. By the time he left his position in 2014 — he wouldn’t say or let league staffers say “retire,” because he never stopped working — a league that fought for a foothold before him had grown to a more than $5 billion a year
industry and made NBA basketball perhaps the world’s most popular sport after soccer.