‘we believe in the power of choice,’ begins domagoj dukec. as cars embrace new technologies such as autonomous systems, BMW and their designers are ensuring customers are still offered their own ultimate driving experience. in fact, they are actually integrating technology into the background of their designs, from the powertrains to the adaptable furniture and interior fabrics, creating mobility spaces that adapt to your needs. the innovations are there to help and enhance the experience but are free to the user to choose when, where and how it affects their journey. this power of choice is exemplified by BMW‘s two driving modes and vision cars: EASE and BOOST, and the Vision iNEXT and Vision M NEXT.
