Category Archives: Culture

MOMENT MAGAZINE – FALL 2025 ISSUE PREVIEW

MOMENT MAGAZINE : The Fall 2025 issue features ‘Do Not Be Daunted By The Enormity Of The World’s Grief’

When the Black Press Stood by the Jews Against the Nazis

BY DAN FREEDMAN

Friends of Israel, Shun its Neighbors

BY FANIA OZ-SALZBERGER

Are the Jews One People?

BY MATTHEW NOURIEL AND AMICHAI LAU-LAVIE

Chronicles Magazine — September 2025 Preview

Magazine - Chronicles

CHRONICLES MAGAZINE: The latest issue features ‘What Happened to Reagan’s Three-Legged Stool?’

Blaming the Blamable

Con Inc. talking heads like to frame inner-city voters as victims of Democratic administrations. In reality, urban populations, especially college-educated white women, are the U.S.’s most radical voters.

Remembering Alasdair MacIntyre

The late Alasdair MacIntyre equated justice with playing one’s assigned role in one’s community. This theme echoed in his major works.

The Law Allows Trump to Expand Federal Law Enforcement to Other Cities

Blue jurisdictions that do not shape up should expect to be visited by feds who have the law on their side. By Paul du Quenoy

THE NEW YORK TIMES MAGAZINE – August 31, 2025

Current cover

THE NEW YORK TIMES MAGAZINE: The 8.31.25 Issue features Nathiel Rich on the Calabasas landfill following the Los Angeles fires; Scott Anderson on Georgia’s turn toward Russia; Marcela Valdes on in-home care for disabled Americans; and more.

What Does It Take to Get Men to See a Doctor?

Men in the United States live around five years less than women. One clinic is trying to persuade men that getting checked out could save their life. By Helen Ouyang

The Gold Digger Was an Archvillain. Now She’s an Aspiration.

What do men and women really want in our fraught new mating economy?

The New Dream Guy Is Beefy, Placid and … Politically Ambiguous

Amid pitched debates about masculinity, the “himbo” stands stoically above it all. By Casey Michael Henry

THE NEW YORKER MAGAZINE – SEPT. 1 & 8, 2025 PREVIEW

A GIF switching the profiles of the dandy Eustace Tilley and the artist Condy Sherman.

THE NEW YORKER MAGAZINE: The latest cover features ‘Cindy Sherman’s and Rea Irvin’s Eustace Tilley – A special nod to celebrate a centenary of cultural coverage.

The Trump Administration’s Efforts to Reshape America’s Past

Ahead of next year’s two-hundred-and-fiftieth anniversary of the Declaration of Independence, the White House has issued a directive to the Smithsonian. By Jill Lepore

A.I. Is Coming for Culture

We’re used to algorithms guiding our choices. When machines can effortlessly generate the content we consume, though, what’s left for the human imagination? By Joshua Rothman

How a Billionaire Owner Brought Turmoil and Trouble to Sotheby’s

Patrick Drahi made a fortune through debt-fuelled telecommunications companies. Now he’s bringing his methods to the art market. By Sam Knight

THE NEW YORK TIMES MAGAZINE – August 24, 2025

Current cover

THE NEW YORK TIMES MAGAZINE: The 8.24.25 Issue features Shane Bauer writes about the disappeared children of Syria; Lauren Larson on the difficulties of setting a Guinness World Record in the modern era, Linda Kinstler on why wars no longer end; David Marchese interviews the negotiation expert Chris Voss; and more.

How Georgia Went From the Vanguard of Democracy to the Front Lines of Autocracy

Two decades after the Rose Revolution, the former Soviet satellite is turning away from the West and back toward Russia. What happened?

They Were Treated Like Orphans. But They Knew the Truth.

In Syria, the Assad regime took hundreds of children away from their parents. A Times investigation reveals the workings of the operation — and how one family fought to reunite. By Shane Bauer and Jim Huylebroek

Wholesome, Noble Superheroes Are Back. (A Wholesome, Noble World Is Not.)

This summer’s blockbusters leave behind the era of dark, “edgy” champions for heroes who can’t help but listen to their consciences. By Mike Mariani

Culture: New Humanist Magazine – Autumn 2025

The cover of New Humanist's Autumn 2025 issue is an illustration of an astronaut surrounded by stars

NEW HUMANIST MAGAZINE: This issue is all about how the battle over space – playing out unseen above us – concerns us all.

Space and society

In the latest edition of our “Voices” section, we ask five experts – from scientists to philosophers – how to protect space for the benefit of all of humanity.

“When people hear the term ‘space technology’, they tend to picture rocket launches, or maybe missions to the Moon … Other types of space activity with strong social impact tend to get less attention”

The satellite war

We speak to security expert Mark Hilborne about space warfare – and how it could be the deciding factor in the conflict between Russia and Ukraine.

“The public doesn’t understand how much we rely on space as a domain of warfare”

Sexism in space

When Nasa prepared a message to aliens with the Pioneer probes in the 1970s, sexism skewed how they represented humankind. Within the next decade, we may have another chance to send a message deep into space – and this time, we must do better, writes Jess Thomson.

“Only five objects we have crafted here on Earth are now drifting towards infinity, and four of them tell a lie about half of humankind”

American alien

The new Superman movie offers the vision of a kinder, more tolerant United States – saved by an immigrant, in this case a literal alien. But should we really pin our hopes on a superhero?

“Trump has even shared photoshopped images of himself as Superman. The idea that superheroes can save us all, if we just let them break all the rules, is one that the Maga followers find congenial”

HARPER’S MAGAZINE – SEPTEMBER 2025 PREVIEW

HARPER’S MAGAZINE: The latest issue features ‘The End of Public School as We Know It’

The Homemade Scholar

A new frontier in American education By Chandler Fritz

Ecological Warfare

A swamp-rat slaughter on the bayou By Nathaniel Rich

The Decisive Moment

Why Congress must impeach Trump By Chris Lehmann

The Silvered City with a Fevered Heart

In 1590, the Spanish port of Seville was the epicenter of the first global economy—a city drowning in silver, haunted by plagues, and inventing the anxieties we now know all too well. Its story is a warning.

By Michael Cummins, Editor, Intellicurean, August 20, 2025

Before there was Wall Street, London, or Shanghai, there was Seville. We live today in a world defined by intricate global supply chains, where fortunes are made on the abstract flow of capital and data, and where a single ship stuck in a canal can trigger worldwide anxiety. We know the feeling of living in a hyper-connected age, with all its dizzying wealth and its profound fragility. We talk of unicorn companies, bubbles, and systemic risk, sensing that the towering edifice of our prosperity rests on foundations we don’t fully understand. But what did the very first version of that world feel like, before the risks were modeled and the consequences were known?

To understand the unnerving vertigo of our own time, you have to go back to a muddy river in southern Spain, four centuries ago, when the modern world was being born in a flash of silver and blood. You have to imagine a spring morning in 1590.

At first light, the galleon Nuestra Señora de la Merced drifts slowly up the Guadalquivir River. Its sails, slack after the long Atlantic crossing from Panama, are stained with salt and sea-spray. Its sturdy Iberian oak hull, scarred by shipworms and storms, creaks under the registered weight of 500 tons. On the bustling Arenal waterfront, a dockworker named Mateo shields his eyes against the rising sun. He sees not a symbol of imperial glory, but the promise of a day’s wage, the chance to buy bread for his family at a price that seems to climb higher every month. His ropes are coiled in calloused hands, the air thick around him with the smell of pitch, citrus, and the river’s brackish breath.

Further back, shielded from the morning sun in the arcaded loggias of the Calle de las Gradas, men of a different class watch the same ship with a far more specific terror. A Genoese banker in sober black silk mentally calculates the interest on the massive loan he extended to King Philip II, a loan secured against this very shipment. Beside him, a Castilian merchant, having mortgaged his ancestral lands to finance a speculative cargo of wine and olive oil on the outgoing voyage, feels a tremor of hope and fear. Was the voyage profitable? Did pirates strike? Did the storms claim his fortune?

In a dusty office nearby, a scribe from the Casa de la Contratación—the formidable House of Trade—readies his quills and ledgers. He will spend the day recording every ingot, every barrel, every notarized claim, his neat columns tracking the quinto real, the “royal fifth,” the 20% tax on all precious metals that funds Spain’s sprawling wars in Flanders and the Mediterranean. In this moment, a city of nearly 150,000 souls—the largest and most important in Castile—holds its breath. The Guadalquivir carries not only treasure but the very lifeblood of an empire. And with it, a new kind of global pulse.

For nearly a century, Seville held the absolute monopoly on all trade with the Americas. Granted by the crown in 1503, this privilege meant every ounce of silver from the great mountain-mine of Potosí, every barrel of cochineal dye, every crate of indigo, and every human being—whether a returning colonist, a hopeful migrant, or an enslaved African—was funneled through its port. It was not merely a metropolis; it was a complex, living organism. Its artery was the river; its brain was the bureaucracy of the Casa; its beating heart was the Plaza de San Francisco, where coin, credit, and rumor changed hands with dizzying speed.

The brain of this operation, the Casa de la Contratación, was an institution without precedent. It was a combination of a shipping board, a research institute, and a supreme court for all maritime affairs. Within its walls, master cartographers secretly updated the Padrón Real, the master map of the New World, a document of such immense geopolitical value that its theft would be a blow to the entire empire. Its school for pilots trained men to navigate by the stars to a world that was, to most Europeans, still a realm of myth. The Casa licensed every ship, certified every sailor, and processed every manifest. It was the centralized, bureaucratic engine of the world’s first truly global enterprise.

The lifeblood of the system was the annual treasure fleet, the Flota de Indias. This convoy system, a necessity born from the existential threat of French and English privateers, was a marvel of logistics. Sailing in two main branches—one to Mexico, the other to Panama to collect the silver of Peru—the fleets were floating cities, military and commercial operations of immense scale. Their return, usually in late spring, was the moment the imperial heart beat loudest. The sheer volume of wealth was staggering. According to the foundational economic data compiled by Earl J. Hamilton, in the two decades from 1581 to 1600, over 52 million pesos in silver and gold were officially registered passing through Seville. The clang of heavy presses striking that silver into the iconic reales de a ocho, or pieces of eight—the world’s first global currency—echoed from the Royal Mint near the river.

This deluge of wealth transformed the city. To manage the booming trade, construction had begun in 1584 on a grand new merchant exchange, the Casa Lonja de Mercaderes. Designed by Juan de Herrera, the architect of the king’s austere Escorial palace, its monumental Renaissance style was a physical manifestation of Seville’s self-image: ordered, powerful, and the nerve center of a global Christian empire. The great Gothic Cathedral, already one of the largest in Christendom, glittered with new silver candlesticks and gold-leafed altarpieces forged from American bullion. The city attracted a complex web of foreign merchants and bankers who operated in a state of symbiotic tension with the Spanish crown. As historian Eberhard Crailsheim explains, foreign merchants were “indispensable for the functioning of the Spanish monopoly system, while at the same time they were its greatest threat.” They provided the credit and financial instruments the empire desperately needed, ensuring that American silver circulated rapidly into the European economy to pay the crown’s debts, often before it had even been unloaded at the Arenal.


But this firehose of silver was never pure. The same river that delivered the bullion also carried plague, contraband, and devastating floodwaters. That river of wealth was also a river of poison.

The most visceral fear was disease. Each arriving fleet was a potential vector for an epidemic. Ships from the Caribbean, their crews weakened by months at sea and ravaged by scurvy, disgorged sailors carrying typhus, smallpox, and what was then called vómito negro (yellow fever) into the densely packed, unsanitary tenements of the Triana neighborhood across the river. An outbreak meant sudden, terrifying death. It meant closed gates, armed guards preventing travel, and the dreaded chalk mark on the door of an infected house. While the truly catastrophic Great Castilian Plague of 1596–1601, which would kill a quarter of the city’s population, was still a few years away, smaller outbreaks kept the city in a perpetual state of anxiety.

Economic contagion was just as insidious. The endless flood of American silver triggered a century-long inflationary crisis known as the Price Revolution. As the money supply swelled, the value of each coin fell, and the price of everything—from bread and wine to cloth and rent—skyrocketed. A blacksmith or farmer in the Castilian countryside found himself poorer each year, his labor worth less and less. The very treasure that enriched the king and a small class of merchants was simultaneously impoverishing the kingdom. This paradox revealed the empire’s core fragility: it was living on credit, perpetually on the verge of bankruptcy (which it would declare again in 1596), its vast military and political ambitions financed by treasure it had not yet received.

Illicit trade pulsed through the artery with the same rhythm as legal commerce. Silver was smuggled to avoid the quinto real, often with the collusion of the very officials meant to prevent it. Forbidden books—Protestant tracts from Northern Europe or scientific texts deemed heretical—were hidden in barrels and circulated in the city’s more than one hundred taverns. And in the shadows of the Cathedral, a teeming underworld flourished. This was the world Miguel de Cervantes knew intimately. In the late 1580s, he served in Seville as a naval commissary, requisitioning wheat and olive oil for the navy—a frustrating job that landed him in jail and exposed him to the city’s seedy underbelly. His experience shaped his picaresque tale Rinconete y Cortadillo, a brilliant portrait of a city of hustlers, thieves, and corrupt officials who had created a perfect, parasitic society in the shadow of imperial wealth.

The Guadalquivir itself, the source of all this prosperity, was turning against the city. Centuries of deforestation and agricultural runoff were causing the river channel to silt up, creating treacherous sandbars near its mouth. As modern hydrological studies confirm, the late sixteenth century was a period of extreme environmental change in the estuary. At the time, the city’s frequent, devastating floods were interpreted as divine punishment for its sins of greed and luxury. In reality, it was a slow, man-made thrombosis. The great artery was hardening.


In a city defined by such spectacular contradictions—unimaginable wealth and desperate poverty, global connection and epidemic disease, rigid piety and rampant crime—life was lived on a knife’s edge. To manage these profound anxieties, Seville transformed itself into a grand stage, and the river became the backdrop for its most important dramas of power, faith, and identity.

The sensory experience of the port was an unforgettable piece of theater. Chroniclers describe the overwhelming smells of spices and sewage, the cacophony of ships’ bells and construction cranes, and the shouts of sailors in a dozen languages. Enslaved West Africans loaded and unloaded cargo in the grueling sun, their forced labor the invisible foundation of the entire enterprise. Moorish artisans crafted vibrant ceramics in Triana, while Flemish merchants in lace collars inspected textiles near the Casa Lonja. It was a microcosm of a new, globalized world, assembled by force and commerce on the banks of a single river.

To contain the social and spiritual anxieties this world produced, the city deployed the power of art and ritual. Painters of the emerging Seville School, like Francisco Pacheco, experimented with dramatic chiaroscuro, their canvases echoing the city’s tension between divine order and worldly excess. The church, enriched beyond measure by the tithes on American silver, became the primary patron of this art. As historian Amanda Wunder argues in her book Baroque Seville, these spectacular displays were essential civic mechanisms. The city, she writes, sought to “transmute the New World’s silver into a spiritual treasure that could be stored up in heaven” as a defense against the very instability that wealth created.

Nowhere was this clearer than during the feast of Corpus Christi, the city’s most important celebration. The streets were covered in flowers. The great guilds marched with their banners. And at the heart of the procession was the custodia, an immense, fortress-like monstrance of solid silver, paraded through the city as a tangible symbol of God’s presence. This was not mere decoration; it was a carefully choreographed piece of public therapy. It took the source of the city’s anxiety—silver—and transformed it into an object of sacred devotion, reassuring the populace that their chaotic world was still under divine control. In this baroque theater, as the eminent historian Antonio Domínguez Ortiz noted, Seville’s greatness was inseparable from its “spectacular fragility.”

Overseeing this entire performance was the Holy Office of the Inquisition, its headquarters looming in the castle of Triana. The Inquisition was not just hunting heretics; it was policing the boundaries of thought and expression in a dangerously cosmopolitan city. Its public trials, the autos-da-fé, were another, darker form of theater, designed to root out dissent and reinforce social order. Its presence created a climate of suspicion that simmered beneath the city’s vibrant surface.


The year 1590 was, in retrospect, a historical precipice. To a contemporary observer standing on the Triana bridge, watching the forest of masts on the river, Seville must have seemed invincible, the permanent heart of a permanent empire. The monumental walls of the Casa Lonja were rising, the mint’s hammers clanged incessantly, and the Cathedral shone with American treasure.

Yet within its very triumph lay the seeds of its decay. The shocking defeat of the Spanish Armada just two years prior had been a blow to both the treasury and the national psyche. The bankruptcy of 1596 loomed. The river’s sedimentation was worsening, a physical reality that would, over the next few decades, slowly choke the port and eventually divert the monopoly of trade to Cádiz. The great artery was silting, even as its pulse quickened.

Still, to walk the riverbank in 1590 was to witness the apex. Children stared at ships vanishing over the horizon toward a nearly mythical world; merchants prayed over contracts sealed with a handshake; artisans fashioned silver into monstrances of breathtaking complexity. The Guadalquivir carried all these flows—material, sensory, and symbolic. Its pulse was not merely economic; it was emotional, theological, and aesthetic. A popular epithet of the time called Seville “the city where the world’s heart beats.” In 1590, that heartbeat was fevered, irregular, and already trembling with overexertion—but it was magnificent.

At dusk, as the river darkened to ink, the silver locked away in the city’s coffers seemed to gleam like a heart beating too fast, too bright, and far too fragile to last. In that shimmer lay the paradox of Seville: a city at once glorious and doomed, sustained and threatened by the very waters that had forged its destiny. It’s a paradox baked into the very nature of globalization—a fevered heartbeat we can still hear in the rhythm of our own world.

THIS ESSAY WAS WRITTEN AND EDITED UTILIZING AI

Responsive Elegance: AI’s Fashion Revolution

Responsive Elegance: How AI Is Rewriting the Code of Luxury Fashion
From Prada’s neural silhouettes to Hermès’ algorithmic resistance, a new aesthetic regime emerges—where beauty is no longer just crafted, but computed.

By Michael Cummins, Editor, August 18, 2025

The atelier no longer glows with candlelight, nor hums with the quiet labor of hand-stitching—it pulses with data. Fashion, once the domain of intuition, ritual, and artisanal mastery, is being reshaped by artificial intelligence. Algorithms now whisper what beauty should look like, trained not on muses but on millions of images, trends, and cultural signals. The designer’s sketchbook has become a neural network; the runway, a reflection of predictive modeling—beauty, now rendered in code.

This transformation is not speculative—it’s unfolding in real time. Prada has explored AI tools to remix archival silhouettes with contemporary streetwear aesthetics. Burberry uses machine learning to forecast regional preferences and tailor collections to cultural nuance. LVMH, the world’s largest luxury conglomerate, has declared AI a strategic infrastructure, integrating it across its seventy-five maisons to optimize supply chains, personalize client experiences, and assist in creative ideation. Meanwhile, Hermès resists the wave, preserving opacity, restraint, and human discretion.

At the heart of this shift are two interlocking innovations: generative design, where AI produces visual forms based on input parameters, and predictive styling, which anticipates consumer desires through data. Together, they mark a new aesthetic regime—responsive elegance—where beauty is calibrated to cultural mood and optimized for relevance.

But what is lost in this optimization? Can algorithmic chic retain the aura of the original? Does prediction flatten surprise?

Generative Design & Predictive Styling: Fashion’s New Operating System

Generative design and predictive styling are not mere tools—they are provocations. They challenge the very foundations of fashion’s creative process, shifting the locus of authorship from the human hand to the algorithmic eye.

Generative design uses neural networks and evolutionary algorithms to produce visual outputs based on input parameters. In fashion, this means feeding the machine with data: historical collections, regional aesthetics, streetwear archives, and abstract mood descriptors. The algorithm then generates design options that reflect emergent patterns and cultural resonance.

Prada, known for its intellectual rigor, has experimented with such approaches. Analysts at Business of Fashion note that AI-driven archival remixing allows Prada to analyze past collections and filter them through contemporary preference data, producing silhouettes that feel both nostalgic and hyper-contemporary. A 1990s-inspired line recently drew on East Asian streetwear influences, creating garments that seemed to arrive from both memory and futurity at once.

Predictive styling, meanwhile, anticipates consumer desires by analyzing social media sentiment, purchasing behavior, influencer trends, and regional aesthetics. Burberry employs such tools to refine color palettes and silhouettes by geography: muted earth tones for Scandinavian markets, tailored minimalism for East Asian consumers. As Burberry’s Chief Digital Officer Rachel Waller told Vogue Business, “AI lets us listen to what customers are already telling us in ways no survey could capture.”

A McKinsey & Company 2024 report concluded:

“Generative AI is not just automation—it’s augmentation. It gives creatives the tools to experiment faster, freeing them to focus on what only humans can do.”

Yet this feedback loop—designing for what is already emerging—raises philosophical questions. Does prediction flatten originality? If fashion becomes a mirror of desire, does it lose its capacity to provoke?

Walter Benjamin, in The Work of Art in the Age of Mechanical Reproduction (1936), warned that mechanical replication erodes the ‘aura’—the singular presence of an artwork in time and space. In AI fashion, the aura is not lost—it is simulated, curated, and reassembled from data. The designer becomes less an originator than a selector of algorithmic possibility.

Still, there is poetry in this logic. Responsive elegance reflects the zeitgeist, translating cultural mood into material form. It is a mirror of collective desire, shaped by both human intuition and machine cognition. The challenge is to ensure that this beauty remains not only relevant—but resonant.

LVMH vs. Hermès: Two Philosophies of Luxury in the Algorithmic Age

The tension between responsive elegance and timeless restraint is embodied in the divergent strategies of LVMH and Hermès—two titans of luxury, each offering a distinct vision of beauty in the age of AI.

LVMH has embraced artificial intelligence as strategic infrastructure. In 2023, it announced a deep partnership with Google Cloud, creating a sophisticated platform that integrates AI across its seventy-five maisons. Louis Vuitton uses generative design to remix archival motifs with trend data. Sephora curates personalized product bundles through machine learning. Dom Pérignon experiments with immersive digital storytelling and packaging design based on cultural sentiment.

Franck Le Moal, LVMH’s Chief Information Officer, describes the conglomerate’s approach as “weaving together data and AI that connects the digital and store experiences, all while being seamless and invisible.” The goal is not automation for its own sake, but augmentation of the luxury experience—empowering client advisors, deepening emotional resonance, and enhancing agility.

As Forbes observed in 2024:

“LVMH sees the AI challenge for luxury not as a technological one, but as a human one. The brands prosper on authenticity and person-to-person connection. Irresponsible use of GenAI can threaten that.”

Hermès, by contrast, resists the algorithmic tide. Its brand strategy is built on restraint, consistency, and long-term value. Hermès avoids e-commerce for many products, limits advertising, and maintains a deliberately opaque supply chain. While it uses AI for logistics and internal operations, it does not foreground AI in client experiences. Its mystique depends on human discretion, not algorithmic prediction.

As Chaotropy’s Luxury Analysis 2025 put it:

“Hermès is not only immune to the coming tsunami of technological innovation—it may benefit from it. In an era of automation, scarcity and craftsmanship become more desirable.”

These two models reflect deeper aesthetic divides. LVMH offers responsive elegance—beauty that adapts to us. Hermès offers elusive beauty—beauty that asks us to adapt to it. One is immersive, scalable, and optimized; the other opaque, ritualistic, and human-centered.

When Machines Dream in Silk: Speculative Futures of AI Luxury

If today’s AI fashion is co-authored, tomorrow’s may be autonomous. As generative design and predictive styling evolve, we inch closer to a future where products are not just assisted by AI—but entirely designed by it.

Louis Vuitton’s “Sentiment Handbag” scrapes global sentiment to reflect the emotional climate of the world. Iridescent textures for optimism, protective silhouettes for anxiety. Fashion becomes emotional cartography.

Sephora’s “AI Skin Atlas” tailors skincare to micro-geographies and genetic lineages. Packaging, scent, and texture resonate with local rituals and biological needs.

Dom Pérignon’s “Algorithmic Vintage” blends champagne based on predictive modeling of soil, weather, and taste profiles. Terroir meets tensor flow.

TAG Heuer’s Smart-AI Timepiece adapts its face to your stress levels and calendar. A watch that doesn’t just tell time—it tells mood.

Bulgari’s AR-enhanced jewelry refracts algorithmic lightplay through centuries of tradition. Heritage collapses into spectacle.

These speculative products reflect a future where responsive elegance becomes autonomous elegance. Designers may become philosopher-curators—stewards of sensibility, shaping not just what the machine sees, but what it dares to feel.

Yet ethical concerns loom. A 2025 study by Amity University warned:

“AI-generated aesthetics challenge traditional modes of design expression and raise unresolved questions about authorship, originality, and cultural integrity.”

To address these risks, the proposed F.A.S.H.I.O.N. AI Ethics Framework suggests principles like Fair Credit, Authentic Context, and Human-Centric Design. These frameworks aim to preserve dignity in design, ensuring that beauty remains not just a product of data, but a reflection of cultural care.

The Algorithm in the Boutique: Two Journeys, Two Futures

In 2030, a woman enters the Louis Vuitton flagship on the Champs-Élysées. The store AI recognizes her walk, gestures, and biometric stress markers. Her past purchases, Instagram aesthetic, and travel itineraries have been quietly parsed. She’s shown a handbag designed for her demographic cluster—and a speculative “future bag” generated from global sentiment. Augmented reality mirrors shift its hue based on fashion chatter.

Across town, a man steps into Hermès on Rue du Faubourg Saint-Honoré. No AI overlay. No predictive styling. He waits while a human advisor retrieves three options from the back room. Scarcity is preserved. Opacity enforced. Beauty demands patience, loyalty, and reverence.

Responsive elegance personalizes. Timeless restraint universalizes. One anticipates. The other withholds.

Ethical Horizons: Data, Desire, and Dignity

As AI saturates luxury, the ethical stakes grow sharper:

Privacy or Surveillance? Luxury thrives on intimacy, but when biometric and behavioral data feed design, where is the line between service and intrusion? A handbag tailored to your mood may delight—but what if that mood was inferred from stress markers you didn’t consent to share?

Cultural Reverence or Algorithmic Appropriation? Algorithms trained on global aesthetics may inadvertently exploit indigenous or marginalized designs without context or consent. This risk echoes past critiques of fast fashion—but now at algorithmic speed, and with the veneer of personalization.

Crafted Scarcity or Generative Excess? Hermès’ commitment to craft-based scarcity stands in contrast to AI’s generative abundance. What happens to luxury when it becomes infinitely reproducible? Does the aura of exclusivity dissolve when beauty is just another output stream?

Philosopher Byung-Chul Han, in The Transparency Society (2012), warns:

“When everything is transparent, nothing is erotic.”

Han’s critique of transparency culture reminds us that the erotic—the mysterious, the withheld—is eroded by algorithmic exposure. In luxury, opacity is not inefficiency—it is seduction. The challenge for fashion is to preserve mystery in an age that demands metrics.

Fashion’s New Frontier


Fashion has always been a mirror of its time. In the age of artificial intelligence, that mirror becomes a sensor—reading cultural mood, forecasting desire, and generating beauty optimized for relevance. Generative design and predictive styling are not just innovations; they are provocations. They reconfigure creativity, decentralize authorship, and introduce a new aesthetic logic.

Yet as fashion becomes increasingly responsive, it risks losing its capacity for rupture—for the unexpected, the irrational, the sublime. When beauty is calibrated to what is already emerging, it may cease to surprise. The algorithm designs for resonance, not resistance. It reflects desire, but does it provoke it?

The contrast between LVMH and Hermès reveals two futures. One immersive, scalable, and optimized; the other opaque, ritualistic, and elusive. These are not just business strategies—they are aesthetic philosophies. They ask us to choose between relevance and reverence, between immediacy and depth.

As AI evolves, fashion must ask deeper questions. Can responsive elegance coexist with emotional gravity? Can algorithmic chic retain the aura of the original? Will future designers be curators of machine imagination—or custodians of human mystery?

Perhaps the most urgent question is not what AI can do, but what it should be allowed to shape. Should it design garments that reflect our moods, or challenge them? Should it optimize beauty for engagement, or preserve it as a site of contemplation? In a world increasingly governed by prediction, the most radical gesture may be to remain unpredictable.

The future of fashion may lie in hybrid forms—where machine cognition enhances human intuition, and where data-driven relevance coexists with poetic restraint. Designers may become philosophers of form, guiding algorithms not toward efficiency, but toward meaning.

In this new frontier, fashion is no longer just what we wear. It is how we think, how we feel, how we respond to a world in flux. And in that response—whether crafted by hand or generated by code—beauty must remain not only timely, but timeless. Not only visible, but visceral. Not only predicted, but profoundly imagined.

THIS ESSAY WAS WRITTEN AND EDITED UTILIZING AI

THE NEW YORKER MAGAZINE – AUGUST 25, 2025 PREVIEW

A child draws on a man's tattooed arm.

THE NEW YORKER MAGAZINE: The latest cover features ‘Sergio García Sánchez and Lola Moral’s “Artist in Training”

Pam Bondi’s Power Play

Donald Trump now has the Attorney General he always wanted—an ally willing to harness the law to enable his agenda. By Ruth Marcus

Trump Sends in the National Guard

Is the President’s takeover of D.C. a dry run for other cities? By Margaret Talbot

Bill Belichick Goes Back to School

Can the legendary former Patriots coach transform U.N.C. football? By Paige Williams

The Family Fallout of DNA Surprises

Through genetic testing, millions of Americans are estimated to have discovered that their parents aren’t who they thought. The news has upended relationships and created a community looking for answers. By Jennifer Wilson