From a Variety.com online interview (January 17, 2020):
“He brought flesh and blood to the character,” she says. “Bond in the novel is a silhouette. Daniel has given him depth and an inner life. We were looking for a 21st-century hero, and that’s what he delivered. He bleeds; he cries; he’s very contemporary.”
(On Daniel Craig)
It’s an arrangement that was first hammered out by Broccoli’s father, the producer Albert “Cubby” Broccoli, when John F. Kennedy was president and the Twist was all the rage. Miraculously, that pact has prevailed through the decades and generations, enduring everything from corporate mergers and bankruptcies to shifting consumer tastes and geopolitical upheavals. The elder Broccoli died in 1996. but not before ceding control to his two children with the 1995 release of “GoldenEye,” a film that proved a sexist superspy, conceived by novelist Ian Fleming in the 1950s, still had a role to play in post-Cold War cinema.