Creating the perfect food commercial isn’t just a matter of great styling and a mouth-watering dish. Sometimes, you need a robot. Steve Giralt is a “visual engineer.”
Check out his Instagram for more: https://www.instagram.com/stevegiralt…
Tag Archives: Commercials
Top 2020 Super Bowl Ad: “Jeep – Groundhog Day” Featuring 69-Year Old Actor Bill Murray (Video)
https://www.youtube.com/watch?v=AnhzGUcENWo
It’s “Groundhog Day” all over again as Jeep brand debuts a Big Game spot starring Bill Murray (in his first-ever national television commercial). But this time reliving the same day over and over again is always a new adventure when you’re driving the 2020 Jeep Gladiator. Jeep. There’s only one.
From AdWeek:
It is fortuitous that the Super Bowl falls on Groundhog Day. Yet it seems as though only one brand, Jeep, has taken advantage of that fact so far, with Bill Murray reprising his role as Phil Connors, the Pittsburgh weather reporter who relives the same day over and over in Punxsutawney, Pa.
The 60-second Super Bowl ad, done by Chicago-based agency Highdive, reprises the classic 1993 film Groundhog Day. And while a younger generation may not necessarily know the movie, it’s an easy gag to understand. Of course, Murray is an outsized cultural icon, and the fact that the brand is using real characters from the film (Brian Doyle-Murray and Stephen Tobolowsky also appear in their original roles) makes the spot very strong.
Super Bowl Ads: Planters To Kill Off 114-Year Old “Mr. Peanut” (1916 – 2020)
From an AdWeek online article:
“It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” said Samantha Hess, brand manager for Planters, in a statement. “He will be remembered as the 
legume who always brought people together for nutty adventures and a good time. We encourage fans to tune in to Mr. Peanut’s funeral during the third quarter of the Super Bowl to celebrate his life.”
In a shocking move, Planters, the Kraft-Heinz-owned snack brand, has killed off its iconic mascot in a teaser for its Big Game spot. Mr. Peanut’s untimely demise began with a Nutmobile crash, followed by falling off a cliff and ending in an explosion.
In the 30-second teaser, Mr. Peanut is driving his signature Nutmobile around a winding cliff with actors Matt Walsh (Veep) and Wesley Snipes in the front and back seat, respectively. Walsh spots an armadillo in the road, and Mr. Peanut swerves—right off the cliff.
Conservation Short Films: “The Birdman” Profiles A Scientist’s Quest To Save The Mauritius Kestrel
Directed by: Edward Lovelace and James Hall (D.A.R.Y.L.)
Production Company – Pulse Films
Director of Photography: Ben Fordesman
Produced by: VOLVO
The story of an ornithologist who’s remarkable work is safeguarding the future of not just birds but reptiles, mammals and one day perhaps even humans.
When scientists declared the Mauritius Kestrel beyond salvation, one young biology graduate refused to let it to become yet another entry into the archive of obsolete species. THE BIRDMAN was aired on Sky Atlantic January 20th 2020.
Best TV Ads Of 2019: Ryan Reynolds “Aviation Gin” Parody Ads Are “Brilliant Marketing” (Videos)
From a Marketing Land online article:
Soon after the spot aired, actor and liquor brand owner Ryan Reynolds cashed in on the drama – and marketers everywhere scrambled to pick their jaws up off the floor. The ad spot for Ryan Reynold’s liquor brand, Aviation Gin, cast the same actress from the Peloton ad — in a sequel that tells the story of where the Peloton Woman is now. Spoiler: She’s downing Aviation Gin in a bar with two friends, wallowing in the aftermath of Peloton’s ill-conceived commercial. We’ll toast to that.
It’s the holiday ad that caught fire for all the wrong reasons: A young, seemingly fit woman is gifted a Peloton stationary bike (presumably by her husband) and proceeds to vlog her fitness journey over the course of a year.
The ad, produced by creative agency Mekanism, went viral almost immediately, sparking criticism about Peloton’s unhealthy depictions of body image and marriage – not to mention the “Peloton Woman’s” concerning expressions (which some have quipped resembles a face of fear). Naturally, Twitter users couldn’t contain themselves, dragging the cringe-worthy campaign with labels like sexist, elitist, and entirely unrealistic.
Super Bowl LIV: Fox Sports Sells Out Early All Ads ($5 Million+ Per 30-Seconds) For Big Game February 3
From a Variety.com online article:
Fox has been selling 30-second ads in the event for between “north of $5 million” to as much as $5.6 million, Winter says. In contrast, CBS sought between $5.1 million and $5.3 million for a package of inventory in its 2019 broadcast of the event. Meanwhile, Fox is seeking between $2 million and $3 million for the most expensive advertising slots in its pre- and post-game coverage.
Madison Avenue is giving new consideration to the Super Bowl, the annual media extravaganza that it has seemed less excited about in recent years.
Fox Sports has sold all its available commercial inventory in Super Bowl LIV, slated to be broadcast from Miami Gardens, Florida, on February 2, 2020. It’s the first time in half a decade that the network showing the big game hasn’t had to go down to the wire to dispense with its high-priced ad slots, and suggests advertisers have found new appeal in the live telecast in an era when most of TV’s best-known programming has a significant component of on-demand viewership.
To read more: https://variety.com/2019/tv/news/super-bowl-commercials-2020-fox-sell-out-1203415238/?recip_id=1124968&lyt_id=1124968
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