History Of Auto Design: The Family Origins Of The “Porsche 911” (Gestalten)

GestaltenWhen Ferdinand Alexander Porsche entered the family business in 1958, he filled an unknown vacuum. An experimental visionary who wanted to challenge tradition, he elevated the design legacy of this famous German brand. From working in the engineering office to craftily creating an icon amongst sportscars, writer Ulf Porschardt reveals how Ferdinand Alexander’s sketches evolved to become a cultural symbol.

Count Goertz designed a prestigious, muscular sports car for the Zuffenhausen-based company that was more reminiscent of a Ferrari or a Maserati…

The Goertzian design was in love with the grand gesture. The same year Roland Barthes declared the car to be the equivalent of the great Gothic cathedrals, and in his popular and shamelessly cited work Mythologies, considered it a major creation of the epoch, passionately conceived by numerous nameless artists. In the style of pop art, Barthes enacted an intellectual and cultural upgrading of the automobile, without the hyper-modern pathos of the futurists.

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