MIT AgeLab: Consumer Product Companies Need To Make Older Adults A “Core Constituency”

From an MIT Technology Review article by Joseph F. Coughlin:

MIT Technology Review Old Age Is Over October 2019Technologists, particularly those who make consumer products, will have a strong influence over how we’ll live tomorrow. By treating older adults not as an ancillary market but as a core constituency, the tech sector can do much of the work required to redefine old age. But tech workplaces also skew infamously young. Asking young designers to merely step into the shoes of older consumers (and we at the MIT AgeLab have literally developed a physiological aging simulation suit for that purpose) is a good start, but it is not enough to give them true insight into the desires of older consumers. Luckily there’s a simpler route: hire older workers.

Of all the wrenching changes humanity knows it will face in the next few decades—climate change, the rise of AI, the gene-editing revolution—none is nearly as predictable in its effects as global aging. Life expectancy in industrialized economies has gained more than 30 years since 1900, and for the first time in human history there are now more people over 65 than under 5—all thanks to a combination of increasing longevity, diminished fertility, and an aging Baby Boom cohort. We’ve watched these trends develop for generations; demographers can chart them decades in advance.

To read more click on the following link: https://www.technologyreview.com/s/614155/old-age-is-made-upand-this-concept-is-hurting-everyone/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s