From a Restaurant Dive online article:
“What virtual kitchens, or the Kitchen United concept does, is create a new economic model, where no longer do [restaurants] have to invest in expensive real estate and fancy front-of-house overhead and dining rooms, [they] can share kitchen space, optimize capital that is there and hopefully create a more profitable model for delivery,” NPD Group Vice President David Portalatin told Restaurant Dive.
When Kitchen United received $40 million in funding from RXR Realty during the summer, it became clear the two-year-old shared kitchen startup is paving a path for rapid expansion. The company will partner with the real estate company to open kitchens in New York City and the tri-state area.
This partnership fits within Kitchen United’s overall goal of opening 400 kitchen centers and 5,000 kitchens within the next few years. But it certainly isn’t alone in opening virtual kitchens, or restaurants without a traditional retail storefront. Grubhub, DoorDash and Uber Eats have all been trying their hand in delivery-only restaurants over the last two years.