Trends In Food: KFC To Offer “Plant-Based” Chicken Produced By Beyond Meat In Atlanta

From a online article:

KFC Beyond Fried Chicken in AtlantaA single KFC franchise — the one near the SunTrust Park baseball stadium in Atlanta — will, starting Tuesday, offer meatless chicken from the plant-based food company Beyond Meat. The deal makes KFC the first fast-food restaurant to serve plant-based chicken.

It’s a huge step forward for both companies — and for chickens, nearly 50 billion of which are raised in factory farms in the US annually.

“KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with. To be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey. My only regret is not being able to see the legendary Colonel himself enjoy this important moment,” said Ethan Brown, founder and CEO of Beyond Meat, in the press release announcing the deal.

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