Tag Archives: Luxury Brands

Business: Inside LVMH Moët Hennessy Louis Vuitton

CNBC (May 15, 2023) – The luxury conglomerate LVMH Moët Hennessy Louis Vuitton controls 75 Maisons, or brands, including Tiffany & Co., Sephora, Dior, Givenchy and TAG Heuer. At the helm of the luxury empire is the richest person in the world,

Chapters: 0:00 – Introduction 2:20 The Rise Of Louis Vuitton 8:45 A Culture Company, Not Just Luxury 16:46 The Future Of Luxury

Bernard Arnault, whose five children all hold senior executive roles within the company. With a keen eye for luxury, ruthless negotiation skills and an effective business acumen, Arnault has acquired some of the biggest names in the world. Most recently, in 2021, the company bought Tiffany & Co. for $15.8 billion after a bitter dispute about price due to the Covid-19 pandemic, and to salvage the luxury sector’s biggest-ever deal.

Though most companies struggled during the pandemic, LVMH’s stock steadily rose while it continued to report record revenue year after year as wealthy consumers participated in what McKinsey & Co. called “revenge spending.” For the first quarter of 2023, LVMH reported a 17% increase in revenue from the same period a year earlier. The Asia market, which had seen the most significant drop due to Covid-19 closures, had a 14% rise in revenue after an 8% decrease in the fourth quarter of 2022. In April 2023, LVMH became the first European company to surpass $500 billion in market value.

Analysis: How Cadillac And Lincoln Lost Their American Luxury Status

Lincoln and Cadillac were once two aspirational car brands for American consumers. They slowly lost their dominance and prestige to imports. Now they are trying once again to reinvent themselves by reaching into their histories, playing to their strengths, and pushing forward with cutting edge technology.

Analysis: Why Mercedes-Benz Is No Longer An ‘Aspirational Brand’

Mercedes-Benz is perhaps the biggest name in luxury cars globally, and for countless buyers around the world, it is a car brand to aspire to own. The German automaker has a reputation for superb build quality, excellent engineering, and the bragging rights that its founder Carl Benz invented the first production automobile.

Today, Mercedes-Benz faces a new class of challenges as Tesla has become the aspirational brand for younger consumers. There is a slew of other EV hopefuls vying for the next generation’s aspirational vehicle’s mantle. Automakers have had to sink billions into new technologies and contend with a new crop of competitors in the critical Chinese market and around the world.

Luxury Brands: ‘Why Some Watches Are So Expensive’

Expensive materials, delicate craftsmanship, and an economic principle that turns the usual equation of supply and demand on its head. WSJ explains why some watchmakers can charge hundreds of thousands of dollars for a single timepiece. Illustration: Alex Kuzoian/WSJ

Analysis: Can ‘Restoration Hardware – RH’ Become A Global Luxury Brand?

COVID-19 has dealt a harsh blow to countless retailers, many of which were already struggling. However, RH, formerly Restoration Hardware, is doing rather well. The company’s stock price had cratered in March 2020 and struggled in early April, as forced lockdowns endangered retail. But by December 2020, shares had rebounded and risen more than 110 percent since the beginning of the year. RH is now ambitiously trying to turn it into a global luxury brand providing an array of services.