Dave’s Hot Chicken: ‘Don’t Die Before You Try It‘
Agency: Party Land
Josh Fell, partner and CCO at Anomaly LA:
Like nearly everything coming out of the Party Land crew, this made me laugh. Not a normal laugh. A surprised laugh. An ugly laugh. The type of laugh that creeps out of the guilty part of your subconscious. A vocal acknowledgement of the fragility of existence amidst the looming specter of oblivion. A giggling acceptance of the collective unspoken—that all one can do in life is to embrace the absurdity of it all and smile. And then maybe eat some hot chicken.
Apple: ‘The Greatest‘
Agency: Apple’s in-house team in London
Chris Garbutt, chief creative officer and co-president, Virtue:
Apple’s “The Greatest” is the anthem for innovation addressing accessibility. Apple knows that in order to inspire its community, it has to have the courage to let the audience lead. This work does exactly that.
Ocean Spray: ‘Power Your Holidays‘
Agency: Orchard Creative
Paul Caiozzo, co-founder and chief creative officer, Supernatural:
One ad stood way out to me. The perfect combination of product, culture and freshness. Great, simple extensions that didn’t look to do any “heavy lifting” but rather continued the fun. Doing all of those things isn’t easy and Ocean Spray did it brilliantly.
“It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” said Samantha Hess, brand manager for Planters, in a statement. “He will be remembered as the 
legume who always brought people together for nutty adventures and a good time. We encourage fans to tune in to Mr. Peanut’s funeral during the third quarter of the Super Bowl to celebrate his life.”
But while there is more great TV than ever before, the number of top-tier programs actually declined in 2018, making the task of assembling 
Boomers Daily 