Adweek (December 14, 2022) – These 22 Campaigns Made Creative Professionals Jealous in 2022 – From popular social ads to Super Bowl spots, these are the works that creatives loved:
Dave’s Hot Chicken: ‘Don’t Die Before You Try It‘
Agency: Party Land
Josh Fell, partner and CCO at Anomaly LA:
Like nearly everything coming out of the Party Land crew, this made me laugh. Not a normal laugh. A surprised laugh. An ugly laugh. The type of laugh that creeps out of the guilty part of your subconscious. A vocal acknowledgement of the fragility of existence amidst the looming specter of oblivion. A giggling acceptance of the collective unspoken—that all one can do in life is to embrace the absurdity of it all and smile. And then maybe eat some hot chicken.
Apple: ‘The Greatest‘
Agency: Apple’s in-house team in London
Chris Garbutt, chief creative officer and co-president, Virtue:
Apple’s “The Greatest” is the anthem for innovation addressing accessibility. Apple knows that in order to inspire its community, it has to have the courage to let the audience lead. This work does exactly that.
Ocean Spray: ‘Power Your Holidays‘
Agency: Orchard Creative
Paul Caiozzo, co-founder and chief creative officer, Supernatural:
One ad stood way out to me. The perfect combination of product, culture and freshness. Great, simple extensions that didn’t look to do any “heavy lifting” but rather continued the fun. Doing all of those things isn’t easy and Ocean Spray did it brilliantly.