Consumer Issues: Many Products Designed For Older People Are Just “Brown, Beige And Boring”

From a MIT Technology Review online article:

Engaging older people in designing for older people “is a good thing,” says Smith. “Because younger people do tend to have this picture of designing things that are functional for older people, but not really understanding what makes them happy.” Presented with products that are “brown, beige, and boring,” many older people will forgo convenience for dignity.

MIT Technology Review why are products for older people so uglyIt’s a familiar tune to engineer Ken Smith, director of the mobility division of the Stanford Center on Longevity. He says one of the biggest mistakes designers make is to assume that around the age of 60 people lose interest in aesthetics and design. This can have dire consequences for products meant to help people with their health. No one wants to stick a golf-ball-size hearing aid the color of chewed gum in their ear, any more than they want to wear a T-shirt that reads “SENIOR CITIZEN.”

To read more click on the following link: https://www.technologyreview.com/s/614167/why-are-products-for-older-people-so-ugly/?utm_campaign=the_download.unpaid.engagement&utm_source=hs_email&utm_medium=email&utm_content=76169117&_hsenc=p2ANqtz-_dlTg24O7Cr_1b5J4cniKFvi74Dmh8Fm3nuJVTbblAB8Z3fna_Rj6WoV6M6aodqOVSJnh603-liOHFgjAr_EQEh9sVQw&_hsmi=76169117

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s