Tag Archives: Radio

Media Infographics: “Radio’s Unparalleled Reach” In U.S. (Statista)

Radio's Unparalleled Reach Infographic Statista.com

With all the talk about digital media, it’s easy to forget how powerful traditional media such as radio and television still are. Radio in particular rarely gets credited for what it still is: a true mass medium. According to Nielsen, radio even trumps TV in terms of its weekly reach.

According to Nielsen’s measurements, far more than 200 million Americans aged 18 and older listen to the radio at least once a week, equaling a reach of 92 percent of the adult population. Television came in a close second with a weekly reach of 86 percent, while 80 percent of U.S. adults now use apps or browse the web on a smartphone in any given week.

While radio does win in terms of sheer reach, TV remains unparalleled with respect to average daily usage. According to Nielsen’s measurements, U.S. adults spend an average of 4 hours and 27 minutes a day watching TV (live and time-shifted), which is more than 2.5 times the amount of time they listen to the radio (1h 42m).

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Interview Podcasts: 68-Year Old “Fresh Air” Host Terry Gross (New Yorker)

The New Yorker Politics and More PodcastsDavid Remnick has appeared as the guest of Terry Gross on “Fresh Air” a number of times over the years, talking about Russia, Muhammad Ali, and other subjects. Hosting “Fresh Air” for nearly forty-five years, Gross is a defining voice of NPR, and is perhaps the most celebrated interviewer of our time. 

In October, 2019, the tables turned, and Gross joined Remnick as his guest for a live interview at The New Yorker Festival. They spoke about how she first found her way to the microphone, the role of feminism in establishing NPR, the limits of her expertise, and what she has had to give up to prepare for serious conversations day after day.

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