https://www.youtube.com/watch?v=AnhzGUcENWo
It’s “Groundhog Day” all over again as Jeep brand debuts a Big Game spot starring Bill Murray (in his first-ever national television commercial). But this time reliving the same day over and over again is always a new adventure when you’re driving the 2020 Jeep Gladiator. Jeep. There’s only one.
From AdWeek:
It is fortuitous that the Super Bowl falls on Groundhog Day. Yet it seems as though only one brand, Jeep, has taken advantage of that fact so far, with Bill Murray reprising his role as Phil Connors, the Pittsburgh weather reporter who relives the same day over and over in Punxsutawney, Pa.
The 60-second Super Bowl ad, done by Chicago-based agency Highdive, reprises the classic 1993 film Groundhog Day. And while a younger generation may not necessarily know the movie, it’s an easy gag to understand. Of course, Murray is an outsized cultural icon, and the fact that the brand is using real characters from the film (Brian Doyle-Murray and Stephen Tobolowsky also appear in their original roles) makes the spot very strong.
“It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” said Samantha Hess, brand manager for Planters, in a statement. “He will be remembered as the 
legume who always brought people together for nutty adventures and a good time. We encourage fans to tune in to Mr. Peanut’s funeral during the third quarter of the Super Bowl to celebrate his life.”
Fox has been selling 30-second ads in the event for between “north of $5 million” to as much as $5.6 million, Winter says. In contrast, CBS sought between $5.1 million and $5.3 million for a package of inventory in its 2019 broadcast of the event. Meanwhile, Fox is seeking between $2 million and $3 million for the most expensive advertising slots in its pre- and post-game coverage.
Boomers Daily 