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Tag Archives: Marketing
Super Bowl Ads: Planters To Kill Off 114-Year Old “Mr. Peanut” (1916 – 2020)
From an AdWeek online article:
“It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” said Samantha Hess, brand manager for Planters, in a statement. “He will be remembered as the 
legume who always brought people together for nutty adventures and a good time. We encourage fans to tune in to Mr. Peanut’s funeral during the third quarter of the Super Bowl to celebrate his life.”
In a shocking move, Planters, the Kraft-Heinz-owned snack brand, has killed off its iconic mascot in a teaser for its Big Game spot. Mr. Peanut’s untimely demise began with a Nutmobile crash, followed by falling off a cliff and ending in an explosion.
In the 30-second teaser, Mr. Peanut is driving his signature Nutmobile around a winding cliff with actors Matt Walsh (Veep) and Wesley Snipes in the front and back seat, respectively. Walsh spots an armadillo in the road, and Mr. Peanut swerves—right off the cliff.
History Of Travel: “The Marketing Of Pan Am” From 1950 – 1980 (Podcast)
Moncocle.com spoke with Tom Geismar, founding partner of Chermayeff & Geismar, one of the top graphic design agencies in the world and the man responsible for the marketing of Pan Am in the 1950’s, 60’s and 70’s.
From the Chermayeff & Geismar website:
The most important aspect of the identity design for Pan Am was to suggest that the name of the airline be changed to “Pan Am” from the long and cumbersome “Pan American World Airways.” The Pan Am logotype in capitals and lower-case letters was also adopted with an accompanying world symbol.
In addition to the corporate identity, our firm designed comprehensive graphics for the airline, including a poster campaign and the menus for the inaugural flight of the Boeing 747.
Best TV Ads Of 2019: Ryan Reynolds “Aviation Gin” Parody Ads Are “Brilliant Marketing” (Videos)
From a Marketing Land online article:
Soon after the spot aired, actor and liquor brand owner Ryan Reynolds cashed in on the drama – and marketers everywhere scrambled to pick their jaws up off the floor. The ad spot for Ryan Reynold’s liquor brand, Aviation Gin, cast the same actress from the Peloton ad — in a sequel that tells the story of where the Peloton Woman is now. Spoiler: She’s downing Aviation Gin in a bar with two friends, wallowing in the aftermath of Peloton’s ill-conceived commercial. We’ll toast to that.
It’s the holiday ad that caught fire for all the wrong reasons: A young, seemingly fit woman is gifted a Peloton stationary bike (presumably by her husband) and proceeds to vlog her fitness journey over the course of a year.
The ad, produced by creative agency Mekanism, went viral almost immediately, sparking criticism about Peloton’s unhealthy depictions of body image and marriage – not to mention the “Peloton Woman’s” concerning expressions (which some have quipped resembles a face of fear). Naturally, Twitter users couldn’t contain themselves, dragging the cringe-worthy campaign with labels like sexist, elitist, and entirely unrealistic.
Boomers Daily 