With more than 1.9 billion drinks served every day Coca-Cola is one of the world’s largest beverage companies. From its humble beginnings selling a single product at a drugstore for 5 cents a glass, the company now has a roster of 200 brands that includes Coke, Fanta, and Sprite. But with health and wellness trends on the rise, the company has been forced to pivot. So after 135-years in business, can the soft drink giant stay on top? And what will the secular decline of sugar-sweetened beverages in the U.S. mean for the future of Coca-Cola?
Tag Archives: Beverage Market
Alcoholic Beverages: “The Explosion Of Craft Beers”
Domestic sales of craft beers have grown to more than $27 billion annually, representing about a quarter of the American beer market. “Sunday Morning” producer Sara Kugel talked with Marcus Doucet, who opened Manchester, N.H.’s Backyard Brewery, one of more than 7,000 craft breweries in the U.S.
Boomers Daily 