Transportation History: “The Rise And Fall Of Hertz” (CNBC Video)

Hertz was a pioneer in car rental and a highly recognized brand nearly as old as the American auto industry itself. Decimated by coronavirus, Hertz tried in mid-2020 to take advantage of an odd Robinhood-driven spike in its share price and sell stock to pay off its debts. At the time, the company admitted the shares it was selling could end up worthless. Will Hertz be able to emerge from bankruptcy in some form, or will this be the end of its century-long story.

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