In the midst of the pandemic, Williams-Sonoma has stood out as a company, its stock price reaching a new all-time high in January 2021, despite many businesses declining. Paired with its strength in e-commerce, the company’s ongoing success is due in large part to consumers staying at home more than ever before. Still, the company faces potential headwinds as the shift to online shopping impacts home furnishing sales and rivals like online furniture retailer Wayfair increase their market share. As a retailer known for its brick-and-mortar locations, can the brand keep up its success?