Excerpts from The Revolutionary Seymour, By Steven Heller:
Seymour’s art was postmodern long before the term was coined. Yet it was resolutely modern in its rejection of the nostalgic and romantic representation, as in the acolytes of Norman Rockwell, that had been popular in mainstream advertising magazines at the time. Instead of prosaic or melodramatic tableau, Seymour emphasized clever concept. What makes the very best of his art so arresting, and so identifiable, is the tenacity of his ideas—simple, complex, rational, and even absurd ideas.
The illustrations for magazines, posters, advertisements, book jackets, record covers, product packages, and children’s books that he created after founding Push Pin Studios with Milton Glaser and Edward Sorel in 1954 directly influenced two generations (statistical fact) and indirectly inspired another two (educated conjecture) of international illustrators and designers to explore an eclectic range of stylistic an conceptual methods.
To read more: http://seymourchwastarchive.com/about/seymour/