From a Country Life UK online article:

Having established our Simply Sartorial collection that offers a rainbow of strong, confident colours – and which remains our best seller – we have taken a playful approach to patterns and textures. We have added jacquards, herringbones, merinos and cashmeres to the range.

Our view is that it’s the small things that make a big difference; we firmly believe that buying online can also be a luxurious experience, so we maintain the same approach to every aspect of what we do, from customer service to packaging in which your socks arrive.

The London Sock Company was built on a belief that good socks can inspire confidence. Seriously. At LSC, we believe that pulling on a great pair of socks in the morning has the power to transform not just your style, but your state of mind. Our founders created this brand in 2013 to help modern gents embrace their personality and be inspired to be the best version of themselves.

https://www.londonsockcompany.com/about/

Read more at: https://www.countrylife.co.uk/promoted/transformative-power-really-beautiful-pair-socks-207802#1M3tUaxwKFrgHOXH.99