From a YankoDesign.com online article:
The procedure is incredibly simple, and beats having to make an appointment with your tailor for hour-long fitting sessions and getting entangled in measuring tape. Element Pure’s AI tailor needs just two things from you. A front profile and side profile photograph, taken with a standard A4 sheet kept on the floor as reference. Using those two photographs, Element Pure can generate a 99% accurate 3D model of your torso, which the AI Tailor uses to take measurements. The result is a perfectly fitted shirt that’s been designed specifically for you. You can even pick between slim, regular, and relaxed fits, as well as choose your shirt length, depending in whether you wear your shirts tucked or untucked. The AI does the job in minutes that a tailor would take hours or even days to, with no propensity for error. The fitted, tailor-made shirt delivers to your doorstep, giving you the convenience of fast fashion, with the custom-fitting of something your tailor would make for you.
The fabrics used to craft Element Pure’s shirts are woven from eucalyptus pulp rather than cotton, resulting in clothes that keep you cool, resist odors, wrinkles, and are arguably more comfortable and breathable than cotton… even the Huffington Post agrees! The fabric, named TENCEL, is developed in Austria through the ethical farming of organic PEFC certified eucalyptus wood, in a non-toxic, renewable way.