Top Restaurant Chains: “Emmy Squared Pizza” Is Serving Up Nostalgia In Three Eastern States

From a Restaurant Business online article:

Emmy Squared Pizza and BurgerMost pizza places, Detroit-style places, the dough is sitting in a portioned-out container and it gets pressed into the pan. We let it rise in the pan. I knew from the beginning, that’s what’s going to separate our pizza. … It’s built in that we need larger walk-ins to have those extra pans. It’s just part of the plan.

When we run out of pans, we run out of dough. Some of our smaller restaurants have to have 500 pans because of the volume.

The backstory: Emily Hyland and Matt Hyland, who shared pizza on their first date, are the husband and wife team behind several restaurants in their Pizza Loves Emily group, including the growing concept Emmy Squared. They brought in industry veteran Howard Greenstone as a partner. Greenstone has been CEO and president of Rosa Mexicano and is currently a strategic adviser and partner with the Marcus Samuelsson Group.

To read more: https://www.restaurantbusinessonline.com/emerging-brands/how-growing-pizza-concept-embracing-nostalgia-drive-traffic

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