On January 15, 1970, First Lady of the United States Pat Nixon christened Pan Am’s first 747, at Dulles International Airport (later Washington Dulles International Airport) in the presence of Pan Am chairman Najeeb Halaby. Instead of champagne, red, white, and blue water was sprayed on the aircraft.
The 747 entered service on January 22, 1970, on Pan Am’s New York–London route; the flight had been planned for the evening of January 21, but engineoverheating made the original aircraft unusable. Finding a substitute delayed the flight by more than six hours to the following day when Clipper Victor was used.
From Wikipedia
Moncocle.com spoke with Tom Geismar, founding partner of Chermayeff & Geismar, one of the top graphic design agencies in the world and the man responsible for the marketing of Pan Am in the 1950’s, 60’s and 70’s.
The most important aspect of the identity design for Pan Am was to suggest that the name of the airline be changed to “Pan Am” from the long and cumbersome “Pan American World Airways.” The Pan Am logotype in capitals and lower-case letters was also adopted with an accompanying world symbol.
Boomers Daily 